Development is a large and central part of the American TV industry, and yet the details of how it works – who makes development decisions and why, where ideas for new shows come from, even basics like the differences between what TV studios and TV networks do – remain elusive to many.In this book, lecturer and acclaimed television producer Bob Levy offers a detailed introduction to television development, the process by which the Hollywood TV industry creates new scripted series. ...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing ...

When Artie Lange joined the permanent cast of The Howard Stern Show in 2001, it was possibly the greatest thing ever to happen in the Stern universe, second only to the show’s move to the wild, uncensored frontier of satellite radio. Lange provided what Stern had yet to find all in the same place: a wit quick enough to keep pace with his own, a pathetic self-image to dwarf his own, a personal history both heartbreaking and hilarious, and an ingrained sense of self-sabotag...

"More than an incredible adventure story . . . a beautiful book about family and finding a way to achieve more than you ever thought possible." —Brad Meltzer, #1 New York Times–bestselling author of The Lightning RodFinalist, Colorado Book AwardHonorable Mention, National Outdoor Book AwardsErik Weihenmayer is the first and only blind person to summit Mount Everest, the highest point on Earth. Descend...

2018 Colorado Book Awards finalist in the Creative Nonfiction and National Bestseller and Honorable Mention Award Winner in the Outdoor Literature category of the 2017 National Outdoor Book Awards (NOBA) — "A beautiful book about family and finding a way to achieve more than you ever thought possible." —Brad Meltzer, New York Times bestselling authorErik Weihenmayer has a long history of turning obstacles...

This book is your ultimate Bob Uecker resource. Here you will find the most up-to-date information, facts, quotes and much more.In easy to read chapters, with extensive references and links to get you to know all there is to know about Bob Uecker's whole picture right away. Get countless Bob Uecker facts right at your fingertips with this essential resource.The Bob Uecker Handbook is the single and largest Bob Uecker reference book. This compendium of information is the aut...

“In his book, Bob Cerullo tells the fascinating story of the maritime life of his great-grandfather Patrick Levi Sweeney in the “golden age of sail” blending tidbits of family oral history with thorough historical research, which makes this historically accurate and compelling book a very personal read.” - Larry Chowning, Author of several books about the Chesapeake Bay, Watermen, Deadrise boats, and Signatures In Time, a living history of Middlesex County, Virginia. Chowning is a highly r...