Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is gre...

Get the advantage you need to compete in the worldwide food and wine tourism marketplace!Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case s...

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from ...

This book is the first authored overview of resilience in tourism and its relationship to the broader resilience literature. The volume takes a multi-scaled approach to examine resilience at the individual, organisation and destination levels, and with respect to the wider tourism system. It covers the different approaches to understanding resilience (the ecological and engineering approaches) and identifies issues with their understanding and application. The book connects issues of resil...

This book offers a comprehensive global examination of the relationship between public transport and tourism as well as exploring other sustainable transport modes. It offers a unique view by analysing tourism through the public transport lens and vice versa. The volume provides an account of how the public transport experience can be improved for tourists so that its value can be maximised and a greater number of people can be encouraged to shift modes. It features a wide range of case st...

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significa...

This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism’s global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for ...

Institutions are fundamental aspects for driving tourism and hospitality globally. They are the socio-economic "rules of the game" that serve to shape and constrain human and organisational interactions. This book is the first of its kind to provide a comprehensive overview of institutional theory in a tourism and hospitality context.The complexity and multiple scaled nature of the institutional environment plays a crucial role in the development and formation of tourism destinatio...

This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices.Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given ...

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human–place interactions and human–place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism.This book, written by notable authors in the field, examines sense of place and place attachment in terms of a typology of sense of ...

How will the travel and tourism industry respond to the terrorist attacks on America?The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security i...

Gateway communities that neighbour parks and protected areas are impacted by tourism, while facing unique circumstances related to protected area management. Economic dependency remains a serious challenge for these communities, especially in a climate of neoliberalism, top-down policy environments, and park closures related to environmental degradation or government budgets. The collection of works in this edited book provide bottom-up, informed, and nuanced approaches to tourism manageme...