What does it mean to be a hero-in sports and in life?Heroes aren't just the ones who bring home medals. Hero Redefined delves into the lesser-known stories of Olympic athletes-and a couple of special Olympic venues-that challenge the conventional narrative of glory and gold. In riveting personal profiles exploring herculean feats of strength, perseverance, and sportsmanship, award-winning sports journalist Doug Levy offers a new vision of heroism. There is...

Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating about mass shootings, corporate reputation crises, natural disasters and the Co...

What does it mean to be a hero—in sports and in life?Heroes aren’t just the ones who bring home medals. Hero Redefined delves into the lesser-known stories of Olympic athletes—and a couple of special Olympic venues—that challenge the conventional narrative of glory and gold. In riveting personal profiles exploring herculean feats of strength, perseverance, and sportsmanship, award-winning sports journalist Doug Levy offers a new vision of heroism. There is more than one path to gre...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing ...

The world’s first national park, Yellowstone is a symbol of nature’s enduring majesty and the paradigm of protected areas across the globe. But Yellowstone is constantly changing. How we understand and respond to events that are putting species under stress, say the authors of Yellowstone’s Wildlife in Transition, will determine the future of ecosystems that were millions of years in the making. With a foreword by the renowned naturalist E. O. Wilson, this is the most comprehensiv...