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Marketing & Vertrieb eBooks

Lesen Sie gerne eBooks aus der Kategorie Marketing & Vertrieb? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 48388 Ergebnissen angezeigt
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  • Brand Leadership

    Building Assets In an Information Economy

    von Erich Joachimsthaler, David A. Aaker …
    Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This … Mehr lesen

    € 16,26

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    von Kate Raworth …
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can … Mehr lesen

    € 9,99

  • Freakonomics Rev Ed

    A Rogue Economist Explores the Hidden Side of Everything

    von Steven D. Levitt, Stephen J Dubner …
    The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, … Mehr lesen

    € 6,54

  • Go Pro

    7 Steps to Becoming a Network Marketing Professional

    von Eric Worre …
    Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a … Mehr lesen

    € 6,82

  • Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    von Steven D. Levitt, Stephen J Dubner …
    The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, … Mehr lesen

    € 8,99

  • Stumbling on Happiness

    von Daniel Gilbert …
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In … Mehr lesen

    € 9,07 € 3,89

  • Traction

    How Any Startup Can Achieve Explosive Customer Growth

    von Gabriel Weinberg, Justin Mares …
    In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is … Mehr lesen

    € 14,99

  • Pre-Suasion

    A Revolutionary Way to Influence and Persuade

    von Robert Cialdini …
    When it comes to persuasion, success can begin before you say a word.**‘An instant classic.’**Forbes‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made... … Mehr lesen

    € 10,99

  • Why You Need To Start Network Marketing

    How To Remove Risk And Have A Better Life

    von Keith Schreiter …
    Network marketing makes a lot more sense when we know the facts. Discover the real reason why people around the world are adding network marketing to their lives.In this book you will learn:* Why network marketing is a natural thing for us to do.* How to present network marketing so that prospects "get it."* The real power behind our business.* Why jobs are nice, but risky ... and what we can do … Mehr lesen

    Kostenlos

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    von Elizabeth L. Cline …
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own … Mehr lesen

    € 7,36

  • Nudge

    The Final Edition

    von Richard H. Thaler, Cass R Sunstein …
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important … Mehr lesen

    € 9,49

  • So lügen Journalisten: Der Kampf um Quoten und Auflagen

    von Udo Ulfkotte …
    Manipuliert, verfälscht und erfunden. So sind viele unserer „Nachrichten“. Reißerische „Nachrichten“ bringen Quote, steigern die Auflage, stillen den Durst der Öffentlichkeit nach „Information“. Doch oft genug sind die „Fakten“ manipuliert, verfälscht oder gar erfunden. Was steckt hinter den Lügenmärchen? Wem nützen sie?Eine kleine Lüge nennt man „Notlüge“, große Lügen „Wahlkampf“ und viele Lügen … Mehr lesen

    € 6,99

  • Made to Stick

    Why some ideas take hold and others come unstuck

    von Dan Heath, Chip Heath …
    A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, … Mehr lesen

    € 8,99

  • Human Rights in Business

    Removal of Barriers to Access to Justice in the European Union

    Bearbeitet von Juan José Álvarez Rubio, Katerina Yiannibas …
    The capacity to abuse, or in general affect the enjoyment of human, labour and environmental rights has risen with the increased social and economic power that multinational companies wield in the global economy. At the same time, it appears that it is difficult to regulate the activities of multinational companies in such a way that they conform to international human, labour and environmental … Mehr lesen

    Kostenlos

  • To Die For: Is Fashion Wearing Out the World?

    von Lucy Siegle …
    An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could … Mehr lesen

    € 8,99

  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    von Geoffrey A. Moore …
    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early … Mehr lesen

    € 14,99

  • Engines Of Tomorrow

    How The Worlds Best Companies Are Using Their Research Labs To Win The Future

    von Robert Buderi …
    The U.S. economy is the envy of the world, and the key to its success is technological innovation. In this fascinating and in-depth account reported from three continents, Robert Buderi turns the spotlight on corporate research and the management of innovation that is helping drive the economy's robust growth. Here are firsthand communiqués from inside the labs of a reborn IBM, resurgent GE and … Mehr lesen

    € 13,21

  • First set of email addresses

    This is a collection of 100 unique and original email ids for marketing and advertisement

    von Nauman Ashraf …
    This is an amazing collection of email ids which will help you to make and grow your email marketing list. You can send desired emails to these email ids so that you can get promotion and marketing and benefits while working online. It is important to have many working email ids in the list for better results in email marketing. You can grow your list of email ids with the help of this guide book … Mehr lesen

    Kostenlos

  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Mehr lesen

    Kostenlos

  • Online Business

    Guide about successful career on internet

    von Nauman Ashraf …
    This guide book is mainly focused on the use of internet for making money while working from home. There are many chapters in this guide book and these are helpful with amazing tips and tricks so that the reader can start online business and get success in online career. This guide book is useful for both new and old professionals who are related with online business in any way. You can use this … Mehr lesen

    Kostenlos

  • Warum wir uns Gefühle kaufen

    Die 7 Hochgefühle und wie man sie weckt

    von Christian Mikunda …
    Glory, Joy, Power, Bravour, Desire, Intensity, Chill - das sind die sieben Hochgefühle, nach denen die Kunden verrückt sind. Aus den sieben Todsünden geboren, haben sie deren emotionale Kraft, aber ohne zerstörerische Wirkung.In Zeiten des Mangels sind sie ein wichtiger Motor für den Handel, denn beim Kaufen geht es nie nur um Konsum, immer sind Gefühle mit im Spiel. Sie symbolisieren das, was … Mehr lesen

    € 29,99

  • Fanatical Prospecting

    The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    von Jeb Blount …
    Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales … Mehr lesen

    € 20,99

  • Digitalni Pre-Marketing

    Nova formula digitalnog liderstva

    von Dragan Varagic …
    Digitalni Pre-Marketing koncept omogućuje da utvrdite gde se trenutno nalazite sa načinom primene digitalnog marketinga u vašoj kompaniji, i šta je tačno potrebno da naredno usvojite od znanja i prakse da bi ste značajno unapredili vaše poslovne rezultate, bez obzira koliko trenutno dobro ili loše poznajete ovaj posao.Digitalni Pre-Marketing objašnjava potrebne preduslove za rešavanje problema … Mehr lesen

    € 12,23

  • The Filter Bubble

    What The Internet Is Hiding From You

    von Eli Pariser …
    Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.Welcome to 2011.Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting … Mehr lesen

    € 9,49