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Öffentlichkeitsarbeit eBooks

Lesen Sie gerne eBooks aus der Kategorie Öffentlichkeitsarbeit? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 1680 Ergebnissen angezeigt
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  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    von Seth Godin …
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation … Mehr lesen

    € 14,99

  • 15 Questions About Native Advertising

    von Massimo Moruzzi …
    Serien Buch 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is … Mehr lesen

    Kostenlos

  • 15 Questions About Social Media

    von Massimo Moruzzi …
    Serien Buch 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter … Mehr lesen

    Kostenlos

  • AGIL - Kommunikation als kreativer Prozess

    Anleitungen, Checklisten, Modelle und Case Stories

    von Heinz W. Droste …
    Nach der Lektüre von "AGIL" verfügen die Leser über ein Komplett-Paket mit Werkzeugen erfolgreicher Kommunikationsprofis. Sie profitieren bei zukünftigen Aufgabenstellungen im Bereich Social Media-Marketing, Presse- und Medienarbeit sowie Public Relations, indem sie - Problem-Konstellationen schneller erfassen und treffender reagieren - sich zügig in neue Aufgabenstellungen einarbeiten - ihre … Mehr lesen

    € 7,49

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    von Clarke Caywood …
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated … Mehr lesen

    € 62,91

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    von Massimo Moruzzi …
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a … Mehr lesen

    Kostenlos

  • The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change

    Bearbeitet von José Antonio Muñiz Velázquez, Cristina M. Pulido …
    Series series Routledge Handbooks in Communication Studies
    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five … Mehr lesen

    € 62,10

  • Fast PR

    Give Yourself a Huge Media Boost

    von Paul Blanchard …
    It doesn’t matter if you’re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you’re reading this book then I’m going to call you a Media Wannabe. You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere – and fast.But PR agencies suck. They trade on fear. They tell you that you can’t do it yourself. That it’s too … Mehr lesen

    € 10,44

  • Ethics Gym

    Alleniamo l'etica della comunicazione

    von Mariagrazia Villa …
    Comunicare con un'etica è un vantaggio personale, ma soprattutto professionale. Perché significa saper costruire relazioni potenti, empatiche, durature. "Ethics Gym è un testo profondo e divertente, scritto col cuore, che offre una serie di preziosi esercizi per recuperare la piena forma 'umana', allenando una sorprendente caratteristica: l'etica" (Barbara Reverberi, LinkedIn Italia Top Voice 2022 … Mehr lesen

    € 27,99

  • Unleash Your Inner Authorpreneur: DIY Marketing Strategies Writers Need Today

    von Rae A. Stonehouse …
    In the dynamic digital-first world of publishing, succeeding as an author requires more than just writing talent. You need to embrace business skills, marketing savvy and an entrepreneurial drive to stand out. Author Rae A. Stonehouse offers a motivational yet practical guide that shows writers how to unleash their inner authorpreneur and launch a financially sustainable and creatively rewarding … Mehr lesen

    € 5,49

  • Sustainability and Social Marketing Issues in Asia

    Bearbeitet von Farzana Quoquab, Jihad Mohammad …
    The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing … Mehr lesen

    € 85,68

  • The Complete Mailing List Toolkit: A box set

    von Barb Drozdowich …
    **Updated Jan 2025**Does emailing your readers feel like shouting into the void? Are you struggling to connect with your readers?Are you tired of following instructions from the experts but not really understanding why it's not working? Do you want to get a better grasp on the whole subject of mailing lists and newsletters? Author consultant Barb Drozdowich has spent decades teaching writers how … Mehr lesen

    € 4,99

  • Marketing Management Frameworks

    90+ Tools, mit denen du dein Marketing auf das nächste Level bringen wirst.

    von Yves Keller …
    Entdecke die Macht der Strategie! In einer Welt, in der Daten, Kreativität und strategisches Denken den Erfolg bestimmen, bietet dieses Buch einen umfassenden Überblick über die wichtigsten Frameworks und Modelle im Marketingmanagement. Lerne, wie du das Verhalten deiner Zielgruppen analysierst, maßgeschneiderte Marketingstrategien entwickelst und dein Unternehmen zukunftssicher positionierst. Von … Mehr lesen

    € 9,99

  • Technology-Based Learning

    Maximizing Human Performance and Corporate Success

    von Michael J. Marquardt, Greg Kearsley …
    Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. Technology-Based Learning: Maximizing Human Performance and Corporate Success shows how to capture and leverage this power, through techniques of knowledge management. This comprehensive overview examines the advantages and disadvantages of learning … Mehr lesen

    € 95,14

  • The Routledge Companion to Business Journalism

    Bearbeitet von Joseph Weber, Richard S. Dunham …
    Series series Routledge Journalism Companions
    The Routledge Companion to Business Journalism provides a complete and critical survey of the field of business and economic journalism.Beginning by exploring crucial questions of the moment, the volume goes on to address such topics as the history of the field; differentiation among business journalism outlets; issues and forces that shape news coverage; globalism; personal finance issues; and … Mehr lesen

    € 63,42

  • La sostenibilità viaggia nel web

    Valutare e migliorare la comunicazione delle organizzazioni sostenibili nell'era della digital analytics

    von Alfonso Siano, Francesca Conte …
    Nell’era della digital analytics, il volume intende rispondere alla crescente esigenza delle organizzazioni, profit e non profit, di comunicare adeguatamente sul web il proprio orientamento alla sostenibilità e le proprie iniziative in materia, avvalendosi di metriche in grado di evidenziare criticità e suggerire best practice. In particolare, nel volume viene proposto, descritto e testato un … Mehr lesen

    € 28,99

  • Japanese Management Techniques and British Workers

    von Andy Danford …
    Series series Routledge Studies in Employment and Work Relations in Context
    Analyzing the impact of Japanese-style management techniques such as lean production, teamworking, kaizen (continuous improvement) and business unionism of factory workers, this text investigates different facets of the organization of the labour process and employment relations within 15 Japanese transplants in South Wales. There is an emphasis on the impact of the restructuring of workplace … Mehr lesen

    € 55,49

  • Summary: Radical Collaboration

    Review and Analysis of Tamm and Luyet's Book

    von BusinessNews Publishing …
    The must-read summary of James Tamm and Ronald Luyet's book: "Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships".This complete summary of the ideas from James Tamm and Ronald Luyet's book "Radical Collaboration" shows that in today's networked world, being able to add value by collaborating effectively with others has become a new business … Mehr lesen

    € 9,99

  • Public Relations and Strategic Communication in 2050

    Trends Shaping the Future of the Profession

    Bearbeitet von Alexander V. Laskin, Karen Freberg …
    Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and … Mehr lesen

    € 48,89

  • TV News Live Shots

    A Media Training Guide To Crush Your On Camera Interview!

    von Scott Wolfson …
    You see guests all the time on television news shows. They look confident, focused, and present their core message on camera with ease. If only you had the chance to do one of these interviews, you feel certain you could do the same.But how do you position yourself as the go-to expert without breaking the bank on expensive advertising? These experts must have an "in" with the producers and guest … Mehr lesen

    € 10,11

  • グラフふくおか 2022春号

    von 福岡県 …
    Series series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／春、能楽に誘われてFukuoka Pride Food／合馬たけのこふくおか新・日常の旅／八女市本町きらめきマイタウン／福津市小特集／CO2フリー水素で持続可能な未来へsmile移住・定住県議会だよりふくおか花図鑑【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】「グラフふくおか」の新規配布場所を募集しています。年4回... … Mehr lesen

    Kostenlos

  • Successful Employee Communications

    A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

    von Sue Dewhurst, Liam FitzPatrick …
    Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people.Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new … Mehr lesen

    € 39,26

  • Comunicação organizacional estratégica

    Aportes conceituais e aplicados

    von Margarida Maria Krohling Kunsch …
    As organizações, como partes da sociedade, são diretamente afetadas por mudanças de cunho social, econômico e político. Em consequência disso, sua comunicação deixa de ser apenas técnica e instrumental para tornar-se estratégica. Apesar das incertezas globais, as ações de comunicação precisam ser planejadas com base em pesquisas científicas e na análise/interpretação de dados. Nesse contexto, é … Mehr lesen

    € 12,99

  • Very Private and Public Relations

    von Jim Dunn …
    The autobiography of a pioneer in travel PR In Very Public and Private Relations Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR. Along the way he tells us about his life as a mummy’s boy and his forbidden gay encounters on the ‘Love Train’ home from Glasgow. Jim readily admits that … Mehr lesen

    € 12,00