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Verbraucherverhalten eBooks

Lesen Sie gerne eBooks aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
Es werden 1 – 24 von 3131 Ergebnissen angezeigt
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  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    von Kate Raworth …
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can … Mehr lesen

    € 9,99

  • Stumbling on Happiness

    von Daniel Gilbert …
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In … Mehr lesen

    € 3,89

  • Nudge

    The Final Edition

    von Richard H. Thaler, Cass R Sunstein …
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important … Mehr lesen

    € 9,49

  • Overdressed

    The Shockingly High Cost of Cheap Fashion

    von Elizabeth L. Cline …
    “Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.”—Katha PollittCheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to traditional chains like JCPenney now offer the newest trends at unprecedentedly low prices. And we have little reason to keep wearing and repairing the clothes we already own … Mehr lesen

    € 5,82

  • To Die For: Is Fashion Wearing Out the World?

    von Lucy Siegle …
    An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could … Mehr lesen

    € 8,99

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    von Matthew Dixon, Brent Adamson …
    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have … Mehr lesen

    € 14,99

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    von Jay Baer, Daniel Lemin …
    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer … Mehr lesen

    € 10,55

  • PreachersNSneakers

    Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities

    von Benjamin Kirby …
    Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?What started as a joke account on Instagram has turned into a movement. Through this provocative project, the founder of PreachersNSneakers is helping thousands of Jesus followers … Mehr lesen

    € 8,99

  • Spotify

    El meteórico ascenso del líder de la música en streaming

    von 50Minutos …
    Series series Business Stories
    El rey de la música en streamingEste libro es una guía práctica y accesible para descubrirlo todo sobre Spotify, que le aportará la información esencial y le permitirá ganar tiempo.En tan solo 50 minutos usted podrá:• Entender cómo surge la idea de construir una plataforma basada en el modelo freemium y que permite acceder a una gama casi infinita de música sin que los usuarios tengan que gastar … Mehr lesen

    € 9,99

  • Assemblage

    The Art and Science of Brand Transformation

    von Emmanuel Probst …
    Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.Assemblage will show youWhy perception is the truth and how to shape people’s perceptionsWhy we relate to antiheroes, villains … Mehr lesen

    € 8,68

  • Influence, New and Expanded

    The Psychology of Persuasion

    von Robert B Cialdini PhD …
    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of … Mehr lesen

    € 10,99

  • Understanding Children as Consumers

    Bearbeitet von David W Marshall …
    Series series SAGE Advanced Marketing Series
    What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young … Mehr lesen

    € 60,05

  • Great Economists, The

    Ten Economists Whose Thinking Changed The Way We Live

    von Phil Thornton …
    The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search … Mehr lesen

    € 11,87

  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    von Al Ries, Jack Trout …
    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. … Mehr lesen

    € 11,99

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    von Wayne McCulloch …
    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch … Mehr lesen

    € 10,54

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    von E F Schumacher …
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. … Mehr lesen

    € 9,49

  • How England Made the English

    From Why We Drive on the Left to Why We Don't Talk to Our Neighbours

    von Harry Mount …
    PACKED WITH ASTONISHING FACTS AND WONDERFUL STORIES ON WHAT MAKES THE ENGLISH TICKQ. Why are English train seats so narrow?A. It's all the Romans' fault. The first Victorian trains were built to the same width as horse-drawn wagons; and they were designed to fit the ruts left in the roads by Roman chariots.This intriguing and witty book explains how our national characteristics - our sense of … Mehr lesen

    € 9,49

  • Misbehaving

    The Making of Behavioural Economics

    von Richard H. Thaler …
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... … Mehr lesen

    € 9,49

  • The Wisdom of Crowds

    von James Surowiecki …
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as … Mehr lesen

    € 11,32

  • The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    von Clotaire Rapaille …
    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed … Mehr lesen

    € 5,82

  • The New Digital Age

    Reshaping the Future of People, Nations and Business

    von Jared Cohen, Eric Schmidt …
    'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled … Mehr lesen

    € 3,99

  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    von Georgi Z. Georgiev …
    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The … Mehr lesen

    € 60,87

  • 24/7

    Late Capitalism and the Ends of Sleep

    von Jonathan Crary …
    24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity and eroding forms of community and political expression, damaging the fabric of everyday life.Jonathan Crary examines how this interminable non … Mehr lesen

    € 5,82

  • Why Customers Leave (and How to Win Them Back)

    (24 Reasons People are Leaving You for Competitors, and How to Win Them Back*)

    von David Avrin …
    +++ Named One of Forbes Top 10 Books Of 2019 +++"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --ForbesDiscover the 24 reasons people are leaving you for competitors and how to win them back.In Why Customers Leave<... … Mehr lesen

    € 17,48