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  • 1 person found this review helpful

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    Fascinating read.

    While this book involves the auto industry, it could easily be applied to any product as it goes from concept, to development, to sale. Lutz's stories of the process and the conflicts among the various entities involved in the auto industry are enlightening. I enjoyed the writer's style and finished the book in one sitting. Lutz comes across as more than a little opinionated and egotistical, but his insights and recollections are fascinating.

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