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  • Learn how you get manipulated

    This book is a bit dated but the system of how products are positioned, how you are being manipulated, and how real life examples are splayed out for you to absorb, remains the same. The alteration of one word in a sales and advertising campaign for a product has the potential to propel sales, gain loyal consumers, and provide brand expansion opportunities for your product. Now you can understand the successes and failures of some of your favorite brands. Highly recommended. Easy read. Nicely paced.

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