Skip to main content

More titles to consider

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Ratings and Book Reviews ()

Overall rating

4.3 out of 5
5 Stars
7 reviews have 5 stars
4 Stars
5 reviews have 4 stars
3 Stars
0 reviews have 3 stars
2 Stars
0 reviews have 2 stars
1 Star
1 reviews have 1 stars

Share your thoughts

You've already shared your review for this item. Thanks!

We are currently reviewing your submission. Thanks!

Complete your review

All Book Reviews

  • Learn how you get manipulated

    This book is a bit dated but the system of how products are positioned, how you are being manipulated, and how real life examples are splayed out for you to absorb, remains the same. The alteration of one word in a sales and advertising campaign for a product has the potential to propel sales, gain loyal consumers, and provide brand expansion opportunities for your product. Now you can understand the successes and failures of some of your favorite brands. Highly recommended. Easy read. Nicely paced.

    Thanks for your feedback!

    0 person found this review helpful

    0 people found this review helpful

    0 of 0 people found this review helpful

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID