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  • A book that sparks deep thoughts

    This book made me realise that business planning isn’t only about dreaming up big ideas. Sound business planning is based on evidence, analysis and attention to detail. This book taught me that careful attention to everyday operations can pay off in the long run by building the things that really matter to my business: brand awareness, reputation and customer loyalty. They’re things that come through time, expertise and attention to detail. They can’t be bought.

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