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Advertising & Promotion eBooks

If you like Advertising & Promotion eBooks, then you'll love these top picks.
Showing 1 - 24 of 4050 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    $14.99 AUD

  • 15 Questions About Online Advertising

    Book 1 - 15 Questions
    #NOT a real book (Just a screed)The real question of course is: Does online advertising work?Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.For starters, this is not a single question, but at least three different ones.The right question to ask would be: for whom does online advertising work?Do banner ads, what we once called interactive ... Read more

    Free

  • 15 Questions About Social Media

    Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Mastering Online Marketing

    by Magnus Unemyr ...
    Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but ... Read more

    Free

  • How to Market a Book: Overperform in a Crowded Market

    Reedsy Marketing Guides, #1

    by Ricardo Fayet ...
    Book 1 - Reedsy Marketing Guides
    Writing a book is hard. Marketing it can be even harder.Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. ... Read more

    Free

  • Greenwash

    Big Brands and Carbon Scams

    by Guy Pearse ...
    Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace.But are big brands and the celebrities endorsing them really as green as they claim? In ... Read more

    $12.99 AUD

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    by Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

    $21.66 AUD

  • The Art of Closing the Sale

    The Key to Making More Money Faster in the World of Professional Selling

    by Brian Tracy ...
    "Let me think it over."Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a technique that worked. Business boomed. Tracy broke every sales record in his company and increased his income twenty-fold.Since that breakthrough many years ago, Tracy has meticulously studied and ... Read more

    $11.99 AUD

  • Enchantment

    How to Charm, Influence and Persuade

    by Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

    $14.99 AUD

  • Positioning: The Battle for Your Mind

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... Read more

    $21.66 AUD

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online

    “Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins“Russell is not a ‘pretend’ expert, but ... Read more

    $3.22 AUD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $19.99 AUD

  • Platform: Get Noticed in a Noisy World

    Get Noticed in a Noisy World

    by Michael Hyatt ...
    Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the ... Read more

    $13.99 AUD

  • Marketing Basics

    by Brian O'Kane ...
    A quick introduction to the basics of marketing, aimed at people starting a business for the first time. ... Read more

    $10.11 AUD or Free with Kobo Plus

  • Affordable Interior Design

    High-End Tips for Any Budget

    Live in luxury—on a budget.Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a ... Read more

    $20.99 AUD

  • Why Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Agencies,Sales Teams and Professional Service People

    Are you paid what you deserve by your clients? Learn to negotiate with your clients more profitably. This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. You will discover: How to confidently hold your price, How to say 'no' to clients while improving your relationship, How to negotiate higher ... Read more

    $9.01 AUD $6.37 AUD or Free with Kobo Plus

  • Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

    “Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the EXPERT in your Niche.”― J. Paterson, Amazon Customer“Jam packed with step by step advice to create a sales webinar, generate more leads, and close high ticket coaching clients. ”― JulzB, Amazon Customer ... Read more

    $3.22 AUD

  • BookBub Ads Expert

    A Marketing Guide to Author Discovery

    Book 3 - Let's Get Publishing
    From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.Create attractive ad images to turn browsers into buyers.Optimize your targeting to attract the right readers.Manage your bids effectively to drive more sales for less money.Learn when to run your BookBub campaigns for maximum impact.Boost ... Read more

    $5.99 AUD or Free with Kobo Plus

  • Buyology

    How Everything We Believe About Why We Buy is Wrong

    Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.These are just a few of the findings of Martin Lindstrom's groundbreaking study of ... Read more

    $14.99 AUD

  • Predatory Thinking

    by Dave Trott ...
    Two explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack.You're crazy, you'll never out-run a tiger, says the other explorer.I don't have to out-run the tiger, he replies.I just have to out-run you.Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - ch... ... Read more

    $12.99 AUD

  • How to Market a Book

    Third Edition

    by Joanna Penn ...
    Book 2 - Books for Writers
    Do you want to sell more books and reach more readers?Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?If you don’t know much about marketing, don’t worry. We all start with nothing.I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.Now I’m a New ... Read more

    $9.99 AUD or Free with Kobo Plus

  • Amazon Decoded

    A Marketing Guide to the Kindle Store

    Book 4 - Let's Get Publishing
    Want to sell more books on the world’s biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how.* Learn what Visibility Marketing is and how understanding Amazon’s philosophy can boost your sales.* Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths.* Decode the ways Amazon ... Read more

    $5.99 AUD or Free with Kobo Plus