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Commercial Advertising

If you like Commercial Advertising eBooks, then you'll love these top picks.
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  • Iconic Product Design

    An Illustrated History of the World's Most Innovative Devices

    You will undoubtedly recognize quite a few of the products featured in this book—the Coca-Cola bottle, the Wester & Co pocket knife, the Kitchen Aid mixer, the Le Creuset Dutch oven, the Weber grill, the Bic cristal pen, the Rolodex address file, Kikkoman soy sauce bottles, the Kodak Instamatic, the Polaroid SX-70, the SONY Walkman, the Apple MacIntosh, and the Dyson air-multiplier.Maybe they were ... Read more

    $16.99 AUD

  • The Advertising Concept Book

    Think Now, Design Later

    by Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Read more

    $41.68 AUD

  • The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

    The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in ... Read more

    $36.95 AUD

  • The Complete Idiot's Guide to Graphic Design

    Turn Your Creative Ideas into Professional-Looking Design

    If you can dream it, you can design it.Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot's Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on ... Read more

    $29.91 AUD

  • Hegarty on Advertising

    Turning Intelligence into Magic

    by John Hegarty ...
    Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the ... Read more

    $23.64 AUD

  • Teaching Design

    A Guide to Curriculum and Pedagogy for College Design Faculty and Teachers Who Use Design in Their Classrooms

    An Expertly Written Guidebook to Teaching Design at All LevelsTeaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well prepared for a variety of institutional settings and content areas. While designers know their disciplines, they frequently lack experience in ... Read more

    $26.99 AUD

  • The Poster

    Art, Advertising, Design, and Collecting, 1860s–1900s

    by Ruth E. Iskin ...
    The Poster: Art, Advertising, Design, and Collecting, 1860s–1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist ... Read more

    $47.95 AUD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    by Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Read more

    $5.19 AUD or Free with Kobo Plus

  • Earn Money Selling Ebook Covers

    Now is a fantastic time to join the publishing sector! Digital book sales have doubled and new indie writers are emerging every day in the self-publishing industry. This is a valuable opportunity to earn extra income by offering cover design services.What we offer? A 40 pages White Paper with step-by-step instructions to learn a fun new skill and earn money doing it, which is designing and ... Read more

    $2.99 AUD or Free with Kobo Plus

  • DIY Book Cover & Mockup Hacks to Increase Book Sales

    Self-Publishing Hacks, #5

    by T. Buburuz ...
    series Self-Publishing Hacks #5
    This simple step-by-step guide will walk you through the necessary steps in creating professional looking book covers, realistic mock ups, and captivating social media posts!The topics covered in this guide include:– The Best Do-It-Yourself Online Apps to Make Book Covers– How to Design a Paperback Mockup– How to Design a Book Series Boxed Set Mockup– How to Design a Digital Device Mockup– How to ... Read more

    Free

  • 101 Things I Learned® in Advertising School

    series 101 Things I Learned
    Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data ... Read more

    $10.88 AUD $8.57 AUD

  • But Wait ... There's More!

    Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

    by Remy Stern ...
    Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television ... Read more

    $22.99 AUD $19.99 AUD

  • Advertising Design and Typography

    by Alex W. White ...
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:Researching your client and your audienceWhat makes an ad successfulGetting the ... Read more

    $30.99 AUD

  • Rio450

    a criação da marca dos 450 anos da Cidade Maravilhosa

    O livro é sobre a marca Rio450, criada pela Crama Design Estratégico para os 450 anos da Cidade Maravilhosa. Mais que um compilado histórico, jornalístico e didático sobre a marca, é um registro sobre como usar o design para fazer com que todo um povo se sinta parte dessa comemoração no seu dia a dia. A obra apresenta a história da construção da marca Rio450, que se passa no Rio de Janeiro, no ... Read more

    $24.74 AUD

  • Design in Airline Travel Posters 1920-1970

    A Semiology and Sociocultural History

    by David Scott ...
    This book studies design in airline travel posters of the 1920–1970: period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument.The field of poster studies is vast, but it is surprising ... Read more

    $54.00 AUD

  • Listening to Type

    Making Language Visible

    by Alex W. White ...
    With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:The language of typeSpace and ... Read more

    $30.99 AUD

  • Kiss & Sell: Writing for Advertising

    (Redesigned & Rekissed)

    series Required Reading Range
    Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it ... Read more

    $58.18 AUD

  • The Physics of Brand

    Understand the Forces Behind Brands That Matter

    Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth ... Read more

    $16.99 AUD

  • Designers Don't Have Influences

    by Austin Howe ...
    Feeling uninspired? If you’re a creative professional-or just someone who’d like to be more creative in your work and daily life-look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work ... Read more

    $19.99 AUD

  • Master Facebook

    20 amazing tips

    20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some simple and very useful options.This eBook is also available in a [Design Edition].That one has the same text content, but has an additional very rich design applied in every page.If Design is important to you, we recommend you that version. ... Read more

    $2.99 AUD or Free with Kobo Plus

  • Vintage Advertising Art and Design

    by Dover ...
    Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early twentieth century, this comprehensive volume includes a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.An inexhaustible source ... Read more

    $29.88 AUD or Free with Kobo Plus

  • The Elements of Logo Design

    Design Thinking, Branding, Making Marks

    by Alex W. White ...
    A Visually Stunning Guide to Learning the Art of Logo DesignDesigners looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater ... Read more

    $26.99 AUD

  • Citizen Designer

    Perspectives on Design Responsibility (Second Edition)

    Balancing Social, Professional, and Artistic ViewsWhat does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition ... Read more

    $19.99 AUD

  • Luxury and Visual Culture

    by John Armitage ...
    From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things?In this first study of luxury through the lens of visual culture, Armitage argues that luxury is undergoing a ... Read more

    $40.58 AUD