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Development & Growth eBooks

If you like Development & Growth eBooks, then you'll love these top picks.
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  • That Will Never Work

    The Birth of Netflix by the first CEO and co-founder Marc Randolph

    by Marc Randolph ...
    In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph."Engaging and insightful." --Reed Hastings, CEO of Netflix"As the founding CEO, Marc Randolph's leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and ... Read more

    $4.99 AUD

  • Relevant Selling: Research Proves Customers Value More Than Just Price

    Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. This book will show you research that proves otherwise. When customers are surveyed in double-blind studies, we learn that price is not the most important buying factor more than 90% of the time, but many companies cave in because they have ... Read more

    $14.96 AUD or Free with Kobo Plus

  • Creativity, Inc.

    an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

    by Ed Catmull ...
    Part autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.'Just might be the best business book ever written.' -- Forbes Magazine'Great book. Wish I could give it more than 5 Stars' -- ***** Reader ... ... Read more

    $17.99 AUD

  • Trading in the Zone

    Master the Market with Confidence, Discipline, and a Winning Attitude

    by Mark Douglas ...
    Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation. ... Read more

    $21.00 AUD

  • Sprint

    the bestselling guide to solving business problems and testing new ideas the Silicon Valley way

    From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The ... Read more

    $16.99 AUD

  • Hooked

    How to Build Habit-Forming Products

    by Nir Eyal ...
    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDEBased on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible ... Read more

    $14.99 AUD

  • What Would Google Do?

    Reverse-Engineering the Fastest Growing Company in the History of the World

    by Jeff Jarvis ...
    “Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest ... Read more

    $6.99 AUD

  • TED Talks

    The official TED guide to public speaking: Tips and tricks for giving unforgettable speeches and presentations

    'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALSIn Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public ... Read more

    $11.99 AUD

  • The Inevitable

    Understanding the 12 Technological Forces That Will Shape Our Future

    by Kevin Kelly ...
    **A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives**Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an ... Read more

    $21.00 AUD

  • Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed

    by Ken Blanchard ...
    Twenty years after creating the phenomenal bestselling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and essential title in the series as he explores the skills needed to empower yourself to success.In this captivating business parable, bestselling author Ken Blanchard tells the story of Steve, a young advertising executive who is about to lose his job. ... Read more

    $9.99 AUD

  • Brick by Brick

    How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

    LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It ... Read more

    $14.99 AUD

  • The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

    A New York Times Bestseller. A “fascinating” (Thomas L. Friedman, New York Times) look at how digital technology is transforming our work and our lives.In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near ... Read more

    $29.03 AUD

  • The E-Myth Contractor

    Why Most Contractors' Businesses Don't Work and What to Do About It

    With The E-Myth Contractor, Michael E. Gerber launches a series of books that apply the E-Myth to specific types of small businesses. The first is aimed at contractors.This book reveals a radical new mind-set that will free contractors from the tyranny of an unprofitable, unproductive routine. With specific tips on topics as crucial as planning, money and personnel management, The E-Myth ... Read more

    $22.99 AUD

  • Randomistas

    How Radical Researchers Changed Our World

    by Andrew Leigh ...
    Randomised tests are carried out on us every day: by supermarkets, search engines, online dating sites, political parties and direct marketers. But how do these tests work? Are there any ethical issues? And what do they reveal about our choices?In Randomistas, Andrew Leigh tells the stories of radical researchers who overturned conventional wisdom in medicine, politics, business, law enforcement ... Read more

    $12.99 AUD

  • Company of One

    Why Staying Small is the Next Big Thing for Business

    by Paul Jarvis ...
    What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small?Company of One is a refreshing new approach centered on staying small and avoiding growth, ... Read more

    $16.99 AUD

  • Strengths Finder 2.0 | Summary

    Tom Rath explains that StrengthsFinder really began in 1998 when he, along with his team of scientists, explored what is right with people rather than what is wrong with them. In today's world, we tend to focus on weakness rather than strength, and that is wrong for many reasons. Rath decided to challenge that way of thinking. With the help of his team, Rath developed a “language” of thirty-four ... Read more

    $4.15 AUD

  • The Lonely Century

    A Call to Reconnect

    by Noreena Hertz ...
    *** THE INTERNATIONAL BESTSELLER ***'Destined to be a classic' Nouriel Roubini**'Brilliant, powerful and hopeful' Philippa Perry'Explosive, timely and urgent' Daily Telegraph**Even before a global pandemic introduced us to terms like social distancing, loneliness was already becoming the defining condition of the twenty-first century.But it's also one we have the power to reverse.Combining a ... Read more

    $12.99 AUD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $19.99 AUD

  • Insight

    The Power of Self-Awareness in a Self-Deluded World

    by Tasha Eurich ...
    series Expert Thinking
    Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of self-awareness – but how often do we consider whether we might have the same problem?Research shows that self-awareness is the meta-skill of the 21st century – the foundation for high performance, smart choices, and lasting relationships. Unfortunately, we are remarkably poor judges of ... Read more

    $12.99 AUD

  • The Founder's Dilemmas

    Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    series The Kauffman Foundation Series on Innovation and Entrepreneurship
    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations ... Read more

    $25.51 AUD

  • Blue Ocean Shift

    Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    "This invaluable guide will be empowering to business-minded readers." Publishers WeeklyDrawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By ... Read more

    $12.99 AUD

  • Lean Analytics

    Use Data to Build a Better Startup Faster

    Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. ... Read more

    $24.63 AUD

  • The Pumpkin Plan

    A Simple Strategy to Grow a Remarkable Business in Any Field

    Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.This is the exact situation Mike ... Read more

    $22.43 AUD

  • Why Do Smart People Make Such Stupid Mistakes?: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication Agencies,Sales Teams and Professional Service People

    Are you paid what you deserve by your clients? Learn to negotiate with your clients more profitably. This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. You will discover: How to confidently hold your price, How to say 'no' to clients while improving your relationship, How to negotiate higher ... Read more

    $9.01 AUD $6.37 AUD or Free with Kobo Plus