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International

If you like International eBooks, then you'll love these top picks.
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  • The Challenger Sale

    How To Take Control of the Customer Conversation

    by Matthew Dixon and 1 more

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDIn The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build ... Read more

    $16.99 AUD

  • Small is the New Big

    And 183 Other Riffs, Rants and Remarkable Business Ideas

    by Seth Godin

    As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a ... Read more

    $14.99 AUD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries and 1 more

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $19.99 AUD

  • Poorly Made in China

    An Insider's Account of the China Production Game

    by Paul Midler

    An insider reveals what can—and does—go wrong when companies shift production to ChinaIn this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers ... Read more

    $18.99 AUD

  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    by W. Chan Kim and 1 more

    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential ... Read more

    $39.37 AUD

  • Cryptocurrency: The Ultimate Guide to The World of Cryptocurrency and How I Became a Crypto Millionaire in 6 Months

    by Neil Hoffman

    Do you want to completely change your life in 6 months? This book will show you what you have to do but more important how you can do it and how I (An ex-army) became a Crypto Millionaire in 6 monthsIf you don't know much about Cryptocurrency, don't worry. We all start with nothing.For those who do commit to learning the art of cryptocurrency trading, you will never look at or enjoy the life same ... Read more

    $7.99 AUD

  • Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

    by Terri Morrison and 1 more

    How do you break the ice in the UAE?When do you present a contract in China?How close should you stand to a South Korean?Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse ... Read more

    $24.63 AUD

  • The Self-Publishing Tools of Trade Every Author Must Know

    by Lama Jabr

    There has been a surge in the self-publishing of books in the past few years. The advent of Kindle, Kobo and Barnes and Noble, to name by three of the digital marketplaces, has meant that just about anyone can write and publish a book which they can then upload and sell. And with other new ideas, like print on demand, you can see your book in a physical format without having to spend a fortune on ... Read more

    Free

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    by Eric Greenberg and 1 more

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

    $39.37 AUD

  • Online Business

    Guide about successful career on internet

    by Nauman Ashraf

    Table of contentsChapter oneChapter twoChapter threeChapter fourChapter fiveChapter sixChapter sevenChapter eight1There are many ways for doing online business. Many sites are providing opportunities through which any person is able to get free registration. You can see many types of sites on internet which can be used for getting free registration for starting an online business.You can check ... Read more

    $1.54 AUD

  • The Korean Mind

    Understanding Contemporary Korean Culture

    by Boye Lafayette De Mente

    The Koreans: understanding a people and their culture through key words and language.Koreans have a unique character and personality that sets them apart from all other Asians. And although Korean attitudes and behavior may be influenced by the modern world, the Korean mindset is still very much shaped by ancient culture and traditions. As is the case with all ancient cultures created within ... Read more

    $21.99 AUD

  • Account Planning in Salesforce: Unlock Revenue from Big Customers to Turn Them into BIGGER Customers

    by Donal Daly

    ACCOUNT PLANNING in SALESFORCE is focused on helping companies that have purchased Salesforce with their Account Planning initiatives. Its goal is to be the reference text on Account Planning for all Salesforce users.Account Planning is a tremendously important endeavor. It drives revenue, increases customer satisfaction, aligns your organization, and provides incredibly gratifying moments when ... Read more

    $1.52 AUD

  • What Chinese Want

    Culture, Communism and the Modern Chinese Consumer

    by Tom Doctoroff

    Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) ... Read more

    $12.53 AUD

  • Content Marketing: Tips + Tricks to Increase Credibility

    by Eric J Scott

    You've written your content but not sure what is missing?**You need advice On What To Do After Your Content is Written?**You're missing those final pieces for your next step?Find out what is needed to increase your credibilityYou will learn a holistic approach on what you can do to improve your reputation and integrity. There are many facets to communicating your content, and in this book, we will ... Read more

    $3.99 AUD

  • Social Media Marketing 2020: Cutting-Edge Strategies to Grow Your Personal Brand, Reach Millions of Customers, and Become an Expert Influencer with Facebook, Twitter, Youtube and Instagram

    by Chandler Wright

    If you've always wanted your business or brand on social media to thrive but find yourself struggling to get a sale, engagement or even endorsement, then keep reading…Are you sick of watching other businesses successfully growing their online presence, but you are unable to even get a follow? Have you tried applying the so called "tricks" of the trade, but nothing seems to get you the kind of ... Read more

    $5.99 AUD

  • Google My Business 2.0 Training guide (1, #2)

    by Laura Maya

    Any business that serves customers locally needs to be on Google My Business (GMB). It offers the greatest impact for brands seeking local exposure.Google My Business is, without a doubt, a market pioneer when it comes to empowering small businesses and enables them to connect with their customers directly.If you think that was impressive, wait until you hear this:84% of consumers turn to search ... Read more

    $4.99 AUD

  • The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

    by Thomas Barta and 1 more

    WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this ... Read more

    $36.95 AUD

  • The Fall of Advertising and the Rise of PR

    by Al Ries and 1 more

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

    $14.99 AUD

  • Affiliate Marketing for beginers !

    by benoit dubuisson

    In Affiliate Marketing For Beginners you will learn valuable information on how you can successfully start and manage your own affiliate business.   Inside this first chapter we’re going to go over the basics of affiliate marketing so you know exactly what you're getting into.   Affiliate marketing can provide you with the opportunity to earn money doing what you are good at.   Af... ... Read more

    $14.35 AUD

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    by Paul M. Rand

    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Read more

    $39.37 AUD

  • Lovemarks

    the future beyond brands

    by Kevin Roberts and 1 more

    "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, ... Read more

    $21.99 AUD

  • Secrets of Success in Brand Licensing

    by Andrew Levy

    Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license ... Read more

    $35.30 AUD

  • International Marketing

    by Stanley Paliwoda and 1 more

    The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and ... Read more

    $87.55 AUD