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Marketing & Sales

If you like Marketing & Sales eBooks, then you'll love these top picks.
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  • Think Like a Freak

    Secrets of the Rogue Economist

    From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

    $14.99 AUD

  • 我是GaryVee:網路大神的極致社群操作聖經

    Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    ★網紅始祖教你如何把熱情轉換為收入,運用社群媒體打造強大個人品牌!★美國Amazon網路書店4.7顆星,社群經營類排名No.2!★他的中文粉絲團25萬人,全球社群追蹤者超過1000萬人!★YouTube、IG、FB等實用操作心法,超過20位成功創業人士不藏私分享!★巨石強森/凱西.奈斯塔特/潔西卡.艾巴/克麗絲廷.勒曼/約翰.梅爾/艾爾文/許景泰 /姚詩豪/艾兒莎/江湖人稱S 姐/水丰刀/Mr.6 劉威麟/許耀仁,各界興奮推薦!★理財與勵志暢銷作家艾爾文專文推薦!他,被《富比士》雜誌評為影響力第一名的社群行銷大師。他,善用網路讓家族事業成長超過10倍。他,是FB、Twitter、Uber、Snapchat等公司的天使投資人。他,是國際公認的網路紅人... ... Read more

    $10.92 AUD

  • Fanatical Prospecting

    The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    by Jeb Blount ...
    Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the root ... Read more

    $29.99 AUD

  • Creating Signature Stories

    Strategic Messaging that Persuades, Energizes and Inspires

    by David Aaker ...
    Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally ... Read more

    $11.76 AUD or Free with Kobo Plus

  • Marketing High Technology

    Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor ... Read more

    $27.99 AUD

  • Nudge

    The Final Edition

    NO.1 INTERNATIONAL BESTSELLEROne of the most influential books of the 21st century*Fully revised and updated from cover to cover*Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around the world and ... Read more

    $14.99 AUD $4.99 AUD

  • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

    by Sabri Suby ...
    In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!If you’re tired of struggling to make online marketing work…Sick of throwing money down the drain with PPC advertising…Or just want to create a torrential ... Read more

    $14.96 AUD

  • BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

    The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn ... Read more

    $24.85 AUD

  • Effective Public Speaking: Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!

    Overcome your fear and strengthen your speaking with this BOOK!!!Become An Excellent Speaker And Negotiator - Free Your Voice And Master Communication Strategies For Public Speaking, Persuasion And Negotiation!This book can help you. You don't have to be afraid any longer. You don't have to let communication anxiety keep you from your goals. While my upcoming book will give advanced strategies to ... Read more

    $4.99 AUD

  • Greenwash

    Big Brands and Carbon Scams

    by Guy Pearse ...
    Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace.But are big brands and the celebrities endorsing them really as green as they claim? In ... Read more

    $12.99 AUD

  • Doughnut Economics

    Seven Ways to Think Like a 21st-Century Economist

    by Kate Raworth ...
    Economics is broken, and the planet is paying the price.Unforeseen financial crises. Extreme wealth inequality. Relentless pressure on the environment. Can we go on like this? Is there an alternative?In Doughnut Economics, Oxford academic Kate Raworth lays out the seven deadly mistakes of economics and offers a radical re-envisioning of the system that has brought us to the point of ruin. Moving ... Read more

    $14.99 AUD

  • Relevant Selling: Research Proves Customers Value More Than Just Price

    Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. This book will show you research that proves otherwise. When customers are surveyed in double-blind studies, we learn that price is not the most important buying factor more than 90% of the time, but many companies cave in because they have ... Read more

    $14.96 AUD or Free with Kobo Plus

  • The Lean Startup

    How Constant Innovation Creates Radically Successful Businesses

    by Eric Ries ...
    THE INTERNATIONAL BESTSELLING SENSATIONMost new businesses fail. But most of those failures are preventable.The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting ... Read more

    $16.99 AUD

  • Go Pro

    7 Steps to Becoming a Network Marketing Professional

    by Eric Worre ...
    Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a ... Read more

    $8.65 AUD

  • The Shop Girls of Harpers

    The start of the bestselling heartwarming historical saga series from Rosie Clarke

    by Rosie Clarke ...
    series Welcome To Harpers Emporium #1
    'Brilliant read. Wonderful characters that draw you into Harpers world. Thoroughly enjoyable.' *Kitty Neale*The beginning of a brand new series from #1 bestselling author Rosie Clarke, Welcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all ... Read more

    $5.99 AUD or Free with Kobo Plus

  • The Undoing Project

    A Friendship that Changed the World

    by Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Read more

    $14.99 AUD

  • Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin ...
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Read more

    $14.99 AUD

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • Jab, Jab, Jab, Right Hook

    How to Tell Your Story in a Noisy Social World

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Read more

    $14.99 AUD

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have ... Read more

    $16.99 AUD

  • Your First Year in Network Marketing

    Overcome Your Fears, Experience Success, and Achieve Your Dreams!

    How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.Here, ... Read more

    $21.22 AUD

  • Starry Skies Over The Chocolate Pot Cafe

    A heartwarming festive read to curl up with in 2022

    series Christmas on Castle Street #3
    Cosy up with a mug of hot chocolate for some festive sparkle from bestseller Jessica Redland.Everyone is getting into the festive spirit on Castle Street - snow is falling, fairy lights are glistening and Christmas shopping is underway.But for Tara Porter, owner of thriving cafe, The Chocolate Pot, this is the most difficult time of the year. From the outside, Tara is a successful businesswoman ... Read more

    $5.99 AUD or Free with Kobo Plus

  • Misbehaving

    The Making of Behavioural Economics

    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Read more

    $14.99 AUD

  • The Everything Store: Jeff Bezos and the Age of Amazon

    by Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Read more

    $14.99 AUD