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Marketing & Sales eBooks

If you like Marketing & Sales eBooks, then you'll love these top picks.
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  • BookBub Ads Expert

    A Marketing Guide to Author Discovery

    Book 3 - Let's Get Publishing
    From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.Create attractive ad images to turn browsers into buyers.Optimize your targeting to attract the right readers.Manage your bids effectively to drive more sales for less money.Learn when to run your BookBub campaigns for maximum impact.Boost ... Read more

    $5.99 AUD $0.99 AUD or Free with Kobo Plus

  • Strangers To Superfans

    A Marketing Guide to The Reader Journey

    Book 2 - Let's Get Publishing
    From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by ... Read more

    $5.99 AUD $0.99 AUD or Free with Kobo Plus

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

    $12.99 AUD or Free with Kobo Plus

  • INSPIRED

    How to Create Tech Products Customers Love

    by Marty Cagan ...
    series Silicon Valley Product Group
    Learn to design, build, and scale products consumers can’t get enough ofHow do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Read more

    $32.99 AUD

  • How to Not Die Alone

    The Surprising Science That Will Help You Find Love

    by Logan Ury ...
    A funny and practical guide to help you find, build, and keep the relationship of your dreams.Have you ever looked around and wondered, "Why has everyone found love except me?" You're not the only one. Great relationships don't just appear in our lives - they're the culmination of a series of decisions, including who to date, how to end it with the wrong person, and when to commit to the right one ... Read more

    $15.99 AUD

  • A History of Advertising

    The First 300,000 Years

    Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background.This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, ... Read more

    $184.99 AUD

  • The Cost of Sexism

    How the Economy is Built for Men and Why We Must Reshape It | A GUARDIAN SCIENCE BOOK OF THE YEAR

    A GUARDIAN SCIENCE BOOK OF THE YEARSHORTLISTED FOR THE 2020 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOK PRIZELONGLISTED FOR THE 2020 FINANCIAL TIMES AND McKINSEY BUSINESS BOOK OF THE YEARAn urgent analysis of global gender inequality and a passionately argued case for change by a pioneer in the movement for women's economic empowerment.'Passionate and timely . . . in a world where so many of us ... Read more

    $16.99 AUD

  • Cloudmoney

    Cash, Cards, Crypto and the War for our Wallets

    by Brett Scott ...
    'A brilliant, fascinating and utterly accessible book... If you want to understand what money is - and what it is in danger of becoming - start right here' KATE RAWORTH, author of Doughnut EconomicsMany of us rarely use cash these days. And the reach of corporations into our lives via cards and apps has never been greater. But what we're told is natural and inevitable is actually the work of ... Read more

    $14.99 AUD

  • Sustainable Marketing

    How to Drive Profits with Purpose

    Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely ... Read more

    $23.99 AUD

  • Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin ...
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Read more

    $14.99 AUD

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    $14.99 AUD

  • X: The Experience When Business Meets Design

    by Brian Solis ...
    Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Read more

    $37.99 AUD

  • Murder at the Village Church

    A twisty locked room cozy mystery that will keep you guessing

    Book 3 - The Dedley End Mysteries
    A murder in a locked room… can Nancy and Jane find the key to the case?Nancy Hunter is on a mission to find her mother. Samantha Hunter walked out on her family and left the village of Dedley End over twenty years ago. For two decades, Nancy has thought her mother was dead…until she discovered she was spotted at a party at a country estate five months ago.As Nancy delves into the mystery in her ... Read more

    $4.99 AUD

    PRE-ORDER

  • Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

    by Stan Rapp ...
    Attract New Customers and Exceed Revenue Goals with iDirect Marketing!“A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.”Al Ries, author of War in the Boardroom“How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a ... Read more

    $49.99 AUD

  • Facebook for Business

    by Juanjo Ramos ...
    Facebook is revealed as a powerful new direct communication and marketing channel to retain customers and find new ones. The marketing applied to social networks will enhance the development of any business or company. Probably, your customers are already on Facebook.Learn from this book to unleash the full potential of marketing on Facebook.Book contents includes:How to Optimize a Facebook ... Read more

    $1.35 AUD

  • Leaving Neverland (Why Little Boys Shouldn't Run Big Corporations)

    by Daniel Prokop ...
    In our desperate attempt to stay young forever we have achieved eternal childishness, rather than eternal youth. Mankind has gradually become Pankind.We live in an adolescent society, Neverland, where never growing up seems more the norm than the exception. Little boys wearing expensive suits and adult bodies should not be allowed to run big corporations. They shouldn’t be allowed to run small ... Read more

    $7.10 AUD

  • The Deal

    Secrets for Mastering the Art of Negotiation

    by Josh Flagg ...
    LEARN STRATAGIES FOR SUCCESSFUL DEAL MAKINGStar of the hit show Million Dollar Listing Los Angeles, Josh Flagg shares his secrets to mastering any negotiation in any industry and at any level.Throughout his career, Josh Flagg has faced off with challengers of all kinds in negotiations over the world’s most expensive and sought-after real estate. He has seen and put into practice what works and ... Read more

    $19.99 AUD

  • Customer Data Platforms

    Use People Data to Transform the Future of Marketing Engagement

    Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Read more

    $27.99 AUD

  • The Lean Startup

    The Million Copy Bestseller Driving Entrepreneurs to Success

    by Eric Ries ...
    **THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------**Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The ... Read more

    $16.99 AUD

  • Go Pro

    7 Steps to Becoming a Network Marketing Professional

    by Eric Worre ...
    Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a ... Read more

    $8.65 AUD

  • The Shop Girls of Harpers

    The start of the bestselling heartwarming historical saga series from Rosie Clarke

    by Rosie Clarke ...
    Book 1 - Welcome To Harpers Emporium
    'Brilliant read. Wonderful characters that draw you into Harpers world. Thoroughly enjoyable.' Kitty NealeThe beginning of a brand new series from #1 bestselling author Rosie Clarke, Welcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all ... Read more

    $5.99 AUD or Free with Kobo Plus

  • Think Like a Freak

    Secrets of the Rogue Economist

    From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a FreakThe Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have ... Read more

    $14.99 AUD

  • Nudge

    The Final Edition

    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

    $14.99 AUD

  • The Undoing Project

    A Friendship that Changed the World

    by Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Read more

    $14.99 AUD