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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1410 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    $14.99 AUD

  • 15 Questions About Social Media

    Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • Roxy's Little Black Book of Tips and Tricks

    The no-bullsh*t guide to all things PR, social media, business and building your brand

    by Roxy Jacenko ...
    'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'Helen McCabe, Digital Content Director, Nine'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'Jackie O, Radio Personality, KIIS Network'As the saying goes, "If you want something done, ask a busy person", or ... Read more

    $10.88 AUD

  • From Unknown to Expert

    How to Use Clever PR and Social Media to Become a Recognised Expert

    Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Read more

    $7.99 AUD

  • Enchantment

    How to Charm, Influence and Persuade

    by Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

    $14.99 AUD

  • Marketing Basics

    by Brian O'Kane ...
    A quick introduction to the basics of marketing, aimed at people starting a business for the first time. ... Read more

    $10.11 AUD or Free with Kobo Plus

  • Communication Skills for Business Professionals

    Communication Skills for Business Professionals is a student-friendly introduction to the principles and practice of effective communication in the workplace. Engagingly written and full of real-life examples, it explains the key theories underpinning communication strategies and encourages students to consider how to apply them in a contemporary business environment. After working through ... Read more

    $75.78 AUD

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Read more

    $9.12 AUD

  • Publishing: Self-Publish a Bestseller in 30 Days!

    The Proven 4-Week Formula to go from Zero to Bestseller & #ShareYourAWESOME with the World!

    Book 5 - Influencer Fast Track
    Write & Publish an Amazon Kindle Bestseller in the next 30 Days!Updated 2019 Version!Sound to good to be true?Well, with the right strategy and proper research before you start, it is absolutely possible, even if:- you are not a writer- have no marketing experience- don’t have a large following yetAs a 10-time #1 Bestselling & Top 100 Business Author, Gundi knows a thing or two about writing & ... Read more

    Free

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    by Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

    $14.99 AUD

  • You've Got This

    The essential career handbook for creative women

    by Bec Brown ...
    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Read more

    $4.99 AUD

  • Internal Communications

    A Manual for Practitioners

    series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    $51.25 AUD

  • The Global PR Revolution

    How Thought Leaders Succeed in the Transformed World of PR

    by Maxim Behar ...
    “An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current ... Read more

    $30.99 AUD $1.99 AUD

  • Public Relations For Dummies

    Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talkingWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate ... Read more

    $26.99 AUD $21.99 AUD

  • Spin Sucks

    Communication and Reputation Management in the Digital Age

    by Gini Dietrich ...
    series Que Biz-Tech
    Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!   Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.   <P style="MARGIN: 0p... ... Read more

    $19.24 AUD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    $47.95 AUD

  • Telephone (or Email) Customer Service

    Telephone (or Email) Customer Service will show you how to make angry customers your best friends. There are several quick ideas to help you handle many of the most common customer service situations. ... Read more

    Free

  • Turn Words Into Wealth

    Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact

    by Aurora Winter ...
    series Turn Your Words Into Wealth
    AWARD-WINNING NEW BOOK BY BESTSELLING AUTHORDO YOU WANT TO TURN YOUR WORDS INTO WEALTH? Do you want to create multiple streams of income with your successful business, brand, and book?Hi, I’m Aurora Winter and I left my lucrative career as a TV executive decades ago to become a full-time author, trainer, and entrepreneur. Using storytelling for business, I created a life of freedom, creativity, ... Read more

    $9.99 AUD or Free with Kobo Plus

  • Marketing Fastrack

    The Little Book That Launched a New Business: $250,000 in 90 Days

    by Aurora Winter ...
    Book 1 - Turn Your Words Into Wealth
    ***GOLD BOOK AWARD WINNER, PINNACLE ACHIEVEMENT AWARDS. QUICK READ, NO FLUFF.Marketing Fastrack* generated $250,000 of new business in just 90 days, far exceeding my expectations. That shows the power of a "lead magnet" ... or a short book that attracts new leads.**Discover how you could use a "lead magnet" to attract new business, new clients, new customers, or new patients. Model this successful ... Read more

    Free

  • The Basics of Media Writing

    A Strategic Approach

    The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. ... Read more

    $101.63 AUD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... Read more

    $15.99 AUD

  • Truth

    _________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.' New York TimesTrue or false? It’s rarely that simple.There is always more than one truth in every story. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also... ... Read more

    $14.99 AUD