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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1452 Results
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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    $18.99 AUD

  • 15 Questions About Social Media

    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • The Thank You Economy

    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    $15.99 AUD

  • Roxy's Little Black Book of Tips and Tricks

    The no-bullsh*t guide to all things PR, social media, business and building your brand

    by Roxy Jacenko ...
    The no-bullsh*t guide to all things PR, social media, business and building your brand.'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.'Helen McCabe, Digital Content Director, Nine'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.'Jackie O, Radio Personality, ... Read more

    $11.99 AUD

  • Enchantment

    How to Charm, Influence and Persuade

    by Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

    $16.99 AUD

  • From Unknown to Expert

    How to Use Clever PR and Social Media to Become a Recognised Expert

    Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Read more

    $7.99 AUD

  • Trust Me I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral ... Read more

    $13.99 AUD

  • The Global PR Revolution

    How Thought Leaders Succeed in the Transformed World of PR

    by Maxim Behar ...
    “An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current ... Read more

    $30.99 AUD

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    by Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Read more

    $19.99 AUD

  • You’ve Got This

    Seven Steps to a Life You Love

    by Bec Brown ...
    Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media or the arts?Would you love to score your dream job or start a business doing something you love and be earning a great income – but you aren’t sure how to make that happen?Then this is the career hack you’ve been waiting for.In You’ve Got This, two successful creative founders ... Read more

    $16.99 AUD

  • Internal Communications

    A Manual for Practitioners

    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    $51.99 AUD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... Read more

    $15.99 AUD

  • Public Relations For Dummies

    Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talkingWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate ... Read more

    $27.99 AUD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    $46.99 AUD

  • Snap

    Making the Most of First Impressions, Body Language, and Charisma

    by Patti Wood ...
    From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create ... Read more

    $20.99 AUD or Free with Kobo Plus

  • Truth

    _________________'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.' New York TimesTrue or false? It’s rarely that simple.There is always more than one truth in every story. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also... ... Read more

    $15.99 AUD

  • The PR Professional's Handbook

    Powerful, Practical Communications

    Series series PR In Practice
    At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public ... Read more

    $51.99 AUD

  • How Boards Work

    And How They Can Work Better in a Chaotic World

    by Dambisa Moyo ...
    'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction, and, most importantly, should operate better' Mohamed A. El-ErianCorporate boards are under great pressure. Scandals and malpractice at companies ... Read more

    $16.99 AUD $14.99 AUD

  • Content Marketing for PR

    How to build brand visibility, influence and trust in today’s social age

    by Trevor Young ...
    Are you struggling to cut through the noise and convey your message to the marketplace?Become your own media channel and tell your stories like a PR pro!We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and ... Read more

    $11.99 AUD or Free with Kobo Plus

  • The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

    by Marcia Yudkin ...
    In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a ... Read more

    $4.18 AUD or Free with Kobo Plus

  • Customer Service How I See

    by Dureed Rahim ...
    This book is all about how to deal with customers with simple techniques on calls. These techniques are not only useful in calls but also useful with overall customers. ... Read more

    Free

  • Human Relationships: Let’s Talk About the Business of Humans.

    by Leigh Greig ...
    It has been two decades since the last milestones in the human resource arena took place, and since then, there have been two major industrial relations reforms: WorkChoices and the Fair Work system. The advent of artificial intelligence and digitisation, social media, and mainstream media influences and the complexities of the employee relations legal framework have arguably taken human resources ... Read more

    $10.99 AUD or Free with Kobo Plus