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Research eBooks

If you like Research eBooks, then you'll love these top picks.
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  • Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin ...
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Read more

    $14.99 AUD

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    $14.99 AUD

  • Another Us

    An uplifting, emotional story of love and family

    'The warm and witty novel you need in your beach-bag this year.' Chrissie ManbyWhat if Emma isn’t the person she thought she was?Her younger son has just been diagnosed with autism.She’s accidentally quit her job.The marriage she was dedicated to suddenly seems like a sham.She’s pretty sure that she is going to have an affair with a hot new dad at the school.The only thing that stays the same is ... Read more

    $4.99 AUD or Free with Kobo Plus

  • Hooked

    How to Build Habit-Forming Products

    by Nir Eyal ...
    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDEBased on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible ... Read more

    $14.99 AUD

  • Reflective Practice in Supervision

    by Daphne Hewson ...
    The best teachers are not outside of us – they are inside. Collaborative reflection in supervision can transform our experiences into learning.This practical book details three stances of reflective supervision:noticing what's happening (the Mindful Stance),analysing it and unpacking the assumptions that underpin it (the Consideration Stance) andputting this learning into practice so that it ... Read more

    $13.84 AUD

  • Enchantment

    How to Charm, Influence and Persuade

    by Guy Kawasaki ...
    'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard BransonHow to Win Friends and Influence People for the digital age---------------------------------------- ... Read more

    $14.99 AUD

  • Small is the New Big

    And 183 Other Riffs, Rants and Remarkable Business Ideas

    by Seth Godin ...
    As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a ... Read more

    $14.99 AUD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $19.99 AUD

  • Marketing Basics

    by Brian O'Kane ...
    A quick introduction to the basics of marketing, aimed at people starting a business for the first time. ... Read more

    $10.99 AUD or Free with Kobo Plus

  • Priceless

    the myth of fair value (and how to take advantage of it)

    People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items — just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while emails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the ‘same’? The answer ... Read more

    $18.99 AUD

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more


  • The End of Fashion

    The Mass Marketing of the Clothing Business Forever

    by Teri Agins ...
    A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof ... Read more

    $14.99 AUD

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    by Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

    $37.99 AUD

  • Star Brands

    A Brand Manager's Guide to Build, Manage & Market Brands

    For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing ... Read more

    $26.99 AUD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild**'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing ... Read more

    $16.99 AUD

  • Neuromarketing

    Understanding the Buy Buttons in Your Customer's Brain

    How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick ... Read more

    $11.99 AUD

  • The User Experience Team of One

    A Research and Design Survival Guide

    by Leah Buley ...
    The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. ... Read more

    $45.99 AUD

  • Interviewing Users

    How to Uncover Compelling Insights

    Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. ... Read more

    $45.99 AUD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $29.99 AUD

  • Market Research In A Week

    Market Research In Seven Simple Steps

    Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Read more

    $7.99 AUD

  • Think!

    Why Crucial Decisions Can't Be Made in the Blink of an Eye

    This isn't the time to Blink.It's time toTHINK!-- before it's too late.Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising us to not think, ... Read more

    $13.99 AUD

  • Dealing with Difficult People

    by Roberta Cava ...
    Nasty Customers? Boss on the Rampage? Uncooperative Colleagues? Upset Secretary?This international best-seller will help you deal with them.At one time or another, everyone has to deal with irate, rude, impatient emotional or aggressive people in the workplace. This is the book for learning how to handle these stressful situations and how to defuse tensions calmly and with professionalism.This ... Read more

    $13.84 AUD

  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right. In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Read more


  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Read more

    $33.99 AUD