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Research

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  • Another Us

    An uplifting, emotional story of love and family

    by Kirsten Hesketh

    'The warm and witty novel you need in your beach-bag this year.' Chrissie ManbyWhat if Emma isn’t the person she thought she was?Her younger son has just been diagnosed with autism.She’s accidentally quit her job.The marriage she was dedicated to suddenly seems like a sham.She’s pretty sure that she is going to have an affair with a hot new dad at the school.The only thing that stays the same is ... Read more

    $1.99 AUD

  • Solving Product

    Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

    by Étienne Garbugli

    “Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor-Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away.Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in ... Read more

    $24.99 AUD

  • SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More

    by Michael Sweet

    Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More. From this book you will learn how to:Rank a website high up in the major search engines using SEOAvoid dangerous SEO myths that can hurt your businessUnderstand what keywords are learn how to use them properlyLearn how to make your websites optimized for ... Read more

    $5.99 AUD

  • Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Read more

    $14.99 AUD

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.Now, for the first ... Read more

    $14.99 AUD

  • Hooked

    How to Build Habit-Forming Products

    by Nir Eyal

    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDEBased on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible ... Read more

    $14.99 AUD

  • Reflective Practice in Supervision

    by Daphne Hewson

    The best teachers are not outside of us – they are inside. Collaborative reflection in supervision can transform our experiences into learning.This practical book details three stances of reflective supervision:1. noticing what's happening (the Mindful Stance),2. analysing it and unpacking the assumptions that underpin it (the Consideration Stance) and3. putting this learning into practice so that ... Read more

    $13.84 AUD

  • Small is the New Big

    And 183 Other Riffs, Rants and Remarkable Business Ideas

    by Seth Godin

    As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a ... Read more

    $14.99 AUD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries and 1 more

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $19.99 AUD

  • Marketing Basics

    by Brian O'Kane

    A quick introduction to the basics of marketing, aimed at people starting a business for the first time. ... Read more

    $10.44 AUD

  • Priceless

    the myth of fair value (and how to take advantage of it)

    by William Poundstone

    People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items — just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while emails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the ‘same’? The answer ... Read more

    $18.69 AUD

  • The End of Fashion

    The Mass Marketing of the Clothing Business Forever

    by Teri Agins

    A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof ... Read more

    $12.99 AUD

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    by Entrepreneur Publishing

    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

    Free

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    by Adam Morgan

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

    $37.99 AUD

  • Hey, Whipple, Squeeze This

    The Classic Guide to Creating Great Ads

    by Luke Sullivan and 1 more

    The classic guide to creating great advertising now covers all media: Digital, Social, and TraditionalHey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to ... Read more

    $27.99 AUD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Morgan Brown and 1 more

    'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild**'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing ... Read more

    $16.99 AUD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $34.42 AUD

  • The User Experience Team of One

    A Research and Design Survival Guide

    by Leah Buley

    The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. ... Read more

    $47.95 AUD

  • Interviewing Users

    How to Uncover Compelling Insights

    by Steve Portigal

    Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. ... Read more

    $47.95 AUD

  • Dealing with Difficult People

    by Roberta Cava

    Nasty Customers? Boss on the Rampage? Uncooperative Colleagues? Upset Secretary?This international best-seller will help you deal with them.At one time or another, everyone has to deal with irate, rude, impatient emotional or aggressive people in the workplace. This is the book for learning how to handle these stressful situations and how to defuse tensions calmly and with professionalism.This ... Read more

    $13.84 AUD

  • Market Research In A Week

    Market Research In Seven Simple Steps

    by Judy Bartkowiak

    series TYW
    Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Read more

    $8.99 AUD

  • Think!

    Why Crucial Decisions Can't Be Made in the Blink of an Eye

    by Michael R. LeGault

    This isn't the time to Blink.It's time toTHINK!-- before it's too late.Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising us to not think, ... Read more

    $13.99 AUD

  • The Discipline of Market Leaders

    Choose Your Customers, Narrow Your Focus, Dominate Your Market

    by Michael Treacy and 1 more

    The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Read more

    $13.99 AUD

  • Marketing 4.0

    Moving from Traditional to Digital

    by Iwan Setiawan and 2 more

    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

    $27.99 AUD