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  • Event Marketing

    by Diego Rinallo ...
    What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions: the book has been written bearing in mind the knowledge needs ... Read more

    $30.79 AUD

  • Fashion Collections

    Product development and merchandising

    This book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies’ characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost and quality goals. A central theme in the book is the ... Read more

    $34.09 AUD

  • Branded Supply Chain

    A New Perspective in Sustainable Branding

    The topic of this book is new and innovative, as it merges two different and usually separated domains – the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, infl uencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of ... Read more

    $36.29 AUD

  • Money and Might

    Along the Belt and Road Initiative

    Launched by President Xi in 2013, the Belt and Road Initiative is at the heart of China's internationalization strategy. In addition to the development of transportation infrastructure, trade and communication, it pursues financial cooperation with the rest of the world. Indeed, finance is the real lifeblood of the Initiative, the most innovative and disruptive part in its operational, ... Read more

    $27.99 AUD or Free with Kobo Plus

  • Dreamers Who Do

    Intrapreneurship and Innovation in the Media World

    Disruption, from Latin (dis- ‘apart’ + rumpere ‘to break’), means tearing something into pieces, destroying it completely. In the chaotic, uncertain, fast-paced contemporary world, journalism must embrace change and adapt. Based on this assumption, the author covers her experience towards the centenary media business with a fresh and entrepreneurial approach, the same approach she adopts in her ... Read more

    $28.59 AUD

  • Destination 2050

    A Practical Guide to the Future

    The book will raise awareness about the dramatic changes we are facing and help the reader to make sense of the future and of the importance to use future scenarios as a tool to make better decisions today. It will also be useful to understand new emerging technologies such as blockchain, AI, robotics, biotechnologies and their possible impacts on society and on our everyday life. Therefore this ... Read more

    $32.99 AUD or Free with Kobo Plus

  • A Fistful of Bitcoins

    The Risks and Opportunities of Virtual Currencies

    “Bitcoin poses the right question, but gives the wrong answer,” write Luca Fantacci and Massimo Amato in this lucid and highly original treatment of the cryptocurrency phenomenon. A Fistful of Bitcoins uncovers the paradoxes of the first “digital cash” to achieve global attention: a disruptive payment infrastructure married to a dangerous and deflationary monetary system. From the cryptographic ... Read more

    $27.99 AUD or Free with Kobo Plus

  • Recovery Pathways

    The Difficult Italian Convergence in the Euro Area

    The book analyzes the different phases that have characterized the evolution of the policy framework and the economic governance of the European Union and the Euro Area since the end of the global financial crisis (2007-2009). This analysis, which is found-ed on a careful reconstruction of those "right" or "wrong" economic ideas that have "ruled" the European world until the pandemic shock (to ... Read more

    $46.99 AUD or Free with Kobo Plus

  • Start-up Entrepreneurship

    The smart way

    Most entrepreneurs do not succeed in their attempt to create a sustainable business from their venture idea. There are several reasons for the very high failure rates in start-up and social entrepreneurship, but most can be traced back to a lack of understanding of how a start-up should be managed in its different phases, from the identification of the opportunity to the management of the ... Read more

    $23.09 AUD

  • Team Management

    Creating and Managing Flexible and Resilient Teams

    Collaboration and teamwork are the keystones of organizational life.Managing a team requires specific competencies, the outcomes of a processof informed learning based on critical analysis not only of organizationalsuccesses, but failures as well. This book provides the tools,the methodology, and the guiding principles to support the people whowork in teams as members and as leaders. The main ... Read more

    $27.99 AUD or Free with Kobo Plus

  • The New Social Game

    Sharing economy and digital revolution: An insight on consumers' habits change

    "The idea of BlaBlaCar was born one Christmas when I wanted to get home to my family in the French countryside. 500 km away from Paris, it wasn’t the easiest place to reach. With no car and all the trains sold out, I finally convinced my younger sister to make a lengthy detour via Paris to pick me up. By the end of 2016, BlaBlaCar will count 40 million members in 22 countries. In the past decade, ... Read more

    $21.99 AUD

  • Innovating Business with Art

    The Fondazione Ermanno Casoli Method

    How can art generate innovation in companies? In this book, through the activities of the Fondazione Ermanno Casoli (FEC), the authors articulate a working method, born from more than ten years of experience in the field, which documents the effectiveness of the collaboration between the world of art and that of business. By exploring the relationship between art and opportunities for renewal of ... Read more

    $46.19 AUD