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wally olins

Showing 1 - 12 of 12 results for “wally olins
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  • Brand New: The Shape of Brands to Come

    by Wally Olins ...
    The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscapeWhat is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room ... Read more

    $25.99 CAD $21.99 CAD

  • Wally Olins on Brand

    by Wally Olins ...
    "Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, OxfordBrands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing ... Read more

    $27.99 CAD

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  • Corporate Rebels

    Make work more fun

    8 radical lessons from 100 of the world’s most inspiring companiesToday’s workplaces are broken. Badly broken. With 85% of employees disengaged, 23% feeling burned out and 37% believing that their job makes no useful contribution to society, work as we know it today is simply not working.The good news? There is a better way. And it's not just theory. It's already practiced in pioneering ... Read more

    $8.99 CAD or Free with Kobo Plus

  • Start It Up

    Why Running Your Own Business is Easier Than You Think

    by Luke Johnson ...
    Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million.In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; ... Read more

    $10.99 CAD

  • Management in 10 Words

    by Terry Leahy ...
    In his fourteen years as CEO of Tesco, Sir Terry Leahy not only turned the company into the largest supermarket chain in the UK but also transformed it into a global enterprise. As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint ... Read more

    $10.99 CAD

  • OPEN

    How we'll work, live and learn in the future

    by David Price ...
    What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and ... Read more

    $7.99 CAD

  • Creative Personal Branding

    The Strategy to Answer: What’s next

    In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. ... Read more

    $14.99 CAD

  • What's Mine Is Yours

    The Rise of Collaborative Consumption

    “Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost MapA groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new ... Read more

    $19.99 CAD or Free with Kobo Plus

  • The 80/20 Manager

    The Secret to Working Less and Achieving More

    by Richard Koch ...
    Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work -- without stress or long hours.In his bestselling book The 80/20 Principle , Richard Koch showed readers how to put the 80/20 Principle -- the idea that 80 percent of results come from just 20 percent of effort -- into practice in their personal lives. Now in The 80/20 Manager, ... Read more

    $17.99 CAD

  • Superconnect

    Harnessing the Power of Networks and the Strength of Weak Links

    For readers of Outliers or The Wisdom of Crowds — or internationally bestselling author Richard Koch's many followers — this entertaining book draws on the latest in network science research to show how any of us can increase the chances of success in our personal and work lives.What's so special about the rich and famous? Unusually successful people often think they've done well because of their ... Read more

    $13.99 CAD

  • The Elephant And The Flea

    by Charles Handy ...
    Bookseller Charles Handy's best-selling new book looks at how individuals (the fleas in his analogy) relate to multi-national conglomerates (the elephants). In addition to addressing how and why we work today, he covers a wide range of preoccupations and issues including the increasing fear of big business: 'it is easy to see why many observers think that the big corporations are now both richer ... Read more

    $15.99 CAD

  • Masters of Management

    How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse

    In 1996, having completed a two-year research study, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and followers. The book became a bestseller, widely praised by reviewers and devoured by readers confused by the buzzwords and concepts the management “industry” ... Read more

    $17.99 CAD or Free with Kobo Plus