Every day we hear and read about the greatest entrepreneurs of our generation but learn little about what it takes to become an entrepreneur. “Entrepreneurial Living” is intended for anyone who is interested in entrepreneurship but has not dared to venture into this world, yet.“Entrepreneurial Living” takes the most relevant proven insights from research and practice and communicates them in an accessible and concise way with beautifully illustrated hands-on tools. Using the analog...

"When was the last time you heard about Mark Zuckerberg, Elon Musk or Richard Branson? If you are like most people, you are told about the heroes of entrepreneurship every day. While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary – research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies ...

Every day we hear and read about the greatest entrepreneurs of our generation but learn little about what it takes to become an entrepreneur. “Entrepreneurial Living” is intended for anyone who is interested in entrepreneurship but has not dared to venture into this world, yet.“Entrepreneurial Living” takes the most relevant proven insights from research and practice and communicates them in an accessible and concise way with beautifully illustrated hands-on tools. Using the analog...

Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide.***The Corporate Venturing Handbook***delivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to ...

This core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a m...

Mit Case Studies von Scale-ups wie DeepL, SumUp, 1KOMMA5°, Frontify oder Ledgy!Europa hat mit seinen über 700 Millionen EinwohnerInnen einen großen Binnenmarkt, auf dem aber keine Technologieunternehmen vom Kaliber globaler Big Techs wie Apple, Alphabet/Google, Amazon, Meta/Facebook oder Microsoft gelistet sind. In der ersten Digitalisierungswelle des Internets genossen die USA durch ihren homogenen Heimatmarkt einen klaren Wachstumsvorteil. Dies mag sich durch maschinelle Übersetz...

Das Lehrbuch präsentiert den aktuellen Stand der internationalen Entrepreneurshipforschung. Von der Geschäftsidee über die Frühphase bis zur Markteinführung und Etablierung zeigen die Autoren, wie neue Geschäftsmodelle entdeckt und entwickelt werden. Außerdem im Fokus: Entrepreneurship im sozialen und wissenschaftlichen Bereich. Geeignet sowohl für die Gründung von Unternehmen und junge, wachsende Unternehmen als auch für etablierte Unternehmen und NPOs.

In times of disruption, venturing becomes a key source of value creation. As new opportunities emerge and existing models fade, entrepreneurs, corporates and investors are eager to explore and exploit those opportunities. Venture governance, i. e. defining, implementing and following a fit-for-purpose model to provide direction and control in the best interest of all stakeholders, plays a crucial role in enabling and ensuring entrepreneurial value creation. This book presents twelve perspe...

Manager sehen sich auf nahezu allen Ebenen ihres Handelns mit Unsicherheiten konfrontiert. Fast alle etablierten Unternehmen verschreiben sich dem Ziel, dynamischeren und unsicheren Märkten mit gesteigerter Innovationskraft zu begegnen. Handeln wie ein Start-up und Fahrtaufnehmen wie ein Ozeandampfer beschreibt aber für viele Firmen die Quadratur des Kreises. Unternehmen müssen wieder energetisiert und unternehmerischer werden. Doch wie?Antworten liefert dieses Praxisbuch. Führende...

This open access edited volume explores the past, present, and future of artificiality and sustainability in entrepreneurship – the unforeseen consequences and ways to advance to a sustainable future. In particular, it connects artificiality, sustainability and entrepreneurship, intertwining artificial with the specific phenomenon of those novel digital technologies that provoke continuous and significant change in our lives and business. Unlike digital entrepreneurship research, which foc...