From sustainable event planning to the influence of VR, AI, and mobile applications on tourist behaviour, this book explores the dynamic landscape where innovation meets tradition. It studies the intersection of green technologies, sustainable infrastructure, and the delicate balance between cutting-edge tools and the intrinsic emotional aspects of human engagement. Aligned with the United Nations' 17 Sustainable Development Goals, the book highlights AI's potential to drive meaningful con...

Niche tourism, also known as special interest tourism, refers to specialized tourism products offered to a small group of tourists. Examples include ecotourism, rural tourism, birdwatching tourism, dark tourism and motorcycle tourism. Regarded as the antidote to mass tourism, niche tourism has become particularly popular in recent years as a tourism developmental option that can address the problems caused by mass tourism including overtourism. It is commonly acknowledged that niche touris...