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Marketing & Sales eBooks

If you like Marketing & Sales eBooks, then you'll love these top picks.
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  • 經理人月刊 02月號/2018 第159期

    活用PDCA做管理

    Edited by 經理人月刊編輯部 ...
    Series Book 159 - 經理人月刊
    Editor's Note 編輯台時間平凡的行為,不凡的成果如果你從來都沒有聽過「PDCA」這個字母組合,一點都不需要慌張失措、自覺無知,甚至你也可以置之不理,因為你很可能已經會了。 就像求學階段,每逢考試前,父母多少會再三叮嚀:要好好讀書,提早準備,不要臨時抱佛腳。寫考卷的時候,要把題目看清楚,不要漏看或誤讀考題,要把答案寫正確或填在正確的位置上。交卷前,一定要檢查一遍,以免「明明會的,卻因為粗心,寫錯了」。等到考卷發下來,如果老師沒有針對考題逐一訂正教學,不知道你會不會想辦法搞懂,自己到底哪裡不會、哪裡有待改進,真正學會了原本不會的東西? 其實不只是考試,仔細想想,幾乎生活中的每一項或大或小的工作和任務,甚至是規畫一次旅遊、煮一頓大餐,我們都是出於本能地這樣運作著:希望把事情做對、做好,而且一次比一次好;最討厭徒勞無功,重蹈覆轍,該拿的分數沒拿到,可以做好卻疏忽了。 這樣講 ... Read more

    RM 28.59

  • Local SEO Mastery

    Everything you need to know to grow your business with Local SEO

    by Julian Goldie ...
    Are you ready to dramatically increase your Google rankings fast?Do you want to get more local SEO traffic, leads and sales?Would you like to master the MOST important ranking factors for Google?If you ever struggle with getting more traffic from Google, you’re not alone...Maybe you’ve struggled to grow your local business, your website simply isn’t ranking on Google, or you have no idea what SEO ... Read more

    Free

  • The Ethical Consumer

    `This book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time′ - Ed Mayo, Chief Executive of the UK′s National Consumer Council (NCC)Who are ethical ... Read more

    RM 316.79

  • The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

    by Carmine Gallo ...
    Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of ... Read more

    RM 74.29

  • Wellbeing Economy

    Success in a World Without Growth

    Economic growth is a constant mantra of politicians, economists and the media. Few understand what it is, but they love and follow it blindly. The reality is that since the global financial crisis, growth has vanished in the more industrialised economies and in the so-called developing countries. Politicians may be panicking, but is this really a bad thing?Using real-life examples and innovative ... Read more

    RM 35.39

  • 高影響力的美感文案學

    教你FB、IG、YouTube、LINE上寫出品味變現金的18個精準技巧

    Series Book 7 - SKILL
    ★掌握精準的美感文案技巧,打造令人印象深刻的品牌氣質★教你寫出讓人怦然心動、手滑下單的品味文案!不要說「必買」,而是運用文案讓人立即「下單」!不要說「很便宜」,而是運用文案讓消費者覺得「買了很划算」!如果你有以下類似困擾:已經下了生猛的標題,影片觸及率卻很低?絞盡腦汁想的文案和標題總是千篇一律?自認扣人心弦的文案,卻被業主認為沒有記憶點?幫廠商做品牌行銷規劃,業績卻不如預期?……只是因為你還沒有「掌握品味」寫出「精準的美感文案」◆只要透過精準文字就能輕鬆地建構你的品牌【技巧1】營造想像力,打動消費者描寫場景,運用烘托想像,給符合該消費族群喜好的品味... ... Read more

    RM 38.02

  • L'art de la vente hypnotqiue

    Techniques de communication pour vendre plus avec intégrité

    Vous allez pouvoir apprendre comment augmenter rapidement vos ventes, sans effort supplémentaire, tout en améliorant la qualité de vos relations.Si vous êtes travailleur indépendant ou employé dans une fonction commerciale, vous avez peut-être l'impression de ramer pendant les entretiens de vente? L'impression que vous n'êtes pas assez convaincant, ou que vous manquez de feeling et ça peut vous ... Read more

    RM 45.37

  • Influence

    The Psychology of Leadership and Good Management

    Aside from pointing out the many benefits of people who have a good influence on you, this guide goes over some intriguing thoughts that relate to the concept of influence.One of those thoughts is the influence of your genes on your happiness levels. Another focuses on the psychology of covert tactics to persuade their victims. Last but not least, two chapters are devoted to the most important ... Read more

    RM 12.24

  • 14 Undisputable Ways To Make Money Online Legitimately

    (Get Everything You Need, And Don’t Need To Be A Successful Internet Marketer In Africa, And Save Yourself Time, Money and Frustration)

    Welcome to the 21st Century, where almost every business in the world is tilting towards the Internet. This is the Official Internet Business Guide of NetPreneurs.In this book, you’re expected to learn the Legitimate ways to make money on the Internet, and save yourself Time, Money and Frustration! This book is intended to lay the blueprint for success for everyone who desires to learn the ... Read more

    RM 20.26

  • Elephants And Cheetahs

    The Beauty of Operations

    Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that I am managing have a soul, and if so, what are the strategic choices that enable its synthesis (external ... Read more

    RM 16.39

  • Premium Email Marketing Guide

    The nitty gritty of the best email marketing strategy

    Dive into the world of effective email marketing with Oluwanishola A.O's 'Premium Email Marketing Guide.' This comprehensive book takes you on a journey through the strategies and tactics needed to elevate your email campaigns to new heights. From crafting compelling content to optimizing deliverability, Oluwanishola provides practical insights and actionable tips that cater to both beginners and ... Read more

    RM 28.61

  • Everything you Need to Know About Internet Marketing: The 5By10 Method

    Internet Marketing, #1

    by Jon Anthony ...
    Series Book 1 - Internet Marketing
    In Series, you'll find everything you need to know to about great internet marketing strategies.No matter what type of business you are running, you should benefit from internet marketing and find that it can help you to increase your brand visibility, to grow your audience and to make bigger profits...Some businesses are only able to exist thanks to internet marketing. These are the entirely ... Read more

    RM 8.14

  • Email Marketing By the Numbers

    How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

    by Chris Baggott ...
    Praise for EMAIL MARKETING by the NUM8ERS"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."—Anne Holland, President, MarketingSherpa"Despite its proven power ... Read more

    RM 76.69

  • BE A WINNER WITHIN THE CROWD

    Unlocking the Key to Digital Marketing Success

    by Samuel Arakel ...
    Ready to take your digital marketing to the next level? "Be a Winner Within The Crowd" by Samuel Arakel is the guide you need. Arakel's extensive experience in the industry has taught him the power of the in crowd, and in this book, he shares his expert insights. Learn how to create engaging content, harness the power of user-generated content, and navigate the complex world of social media ... Read more

    RM 40.89

  • How to Sell your Handmade Jewellery

    by Brenda Hunt ...

    RM 16.10

  • Advertising and Sales Promotion

    by Knowledge flow

    ★★★★★LEARNING STARTS WITH VIEWING THE WORLD DIFFERENTLY. ★★★★★Knowledge flow — A mobile learning platform provides Apps and Books.Knowledge flow provides learning book of Advertising and Sales Management. This book of advertising management covers all key concepts of advertising and sales management. This book is for all management students, teachers and professionals across the world.Contents ... Read more

    Free

  • The Oxford Handbook of Corporate Reputation

    Series series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Read more

    RM 195.19

  • LINE即時行銷全攻略:從經營顧客到提升銷售實戰計畫書

    by 權自強 ...
    Series series BizPro
    ***成功銷售就差一個訊息!******把顧客LINE成好友,讓你不再錯失下一位客戶******成功的店家都在用!透過本書的實戰教學,讓你的店家也成為行銷高手!******購買本書獲得LINE官方帳號新功能教學持續更新!***立即掌握LINE即時行銷策略!本書揭示核心心法、經營策略,教您吸引、黏住、成交客戶,發揮LINE官方帳號功能,並運用API串接創造應用。讓您的LINE帳號變成強大的行銷工具,精準抓住顧客需求!台灣社群行銷專業顧問權自強,教你:成功案例解析如何抓住客戶圖文步驟教學讓你黏住客戶行銷策略建議助你成交客戶各界人士全力推薦:海課教育共同創辦人 王永福電腦玩物站長 Esor104高年級營運長 李明倫斜槓主婦/娘子軍創辦人 林靜如逗號民宿主人 蘇慧紋南庄橄欖樹民宿店長 錢宗慶成功銷售就差一個訊息!你是否曾經感受到顧... ... Read more

    RM 42.02

  • Making It Right: Product Management For A Startup World

    Product management is one of the most exhausting, exhilarating, stressful, and rewarding careers out there. It’s not for the faint of heart. It’s for people who want to move mountains. It swallows some whole, but others derive endless invigoration and passion from the pace and the impact and the glory and the huge potential for failure as well as success. There’s no other job like it, and this is ... Read more

    RM 45.41

  • Misbehaving

    A construção da economia comportamental

    Translated by George Schlesinger ...
    VENCEDOR DO NOBEL DE ECONOMIA PUBLICA SUA OBRA MAIS FUNDAMENTALUm dos pais-fundadores da economia comportamental, Richard H. Thaler remonta neste livro a história dessa disciplina, dos seus primórdios nos anos 1970 até suas aplicações na atualidade. Com exemplos que vão das altas apostas do mercado financeiro até o que nos influencia no momento de escolha do jantar, o autor traça de forma leve e ... Read more

    RM 53.49

  • Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling

    by Glenn Poulos ...
    Are you in sales and want to win more customers, make more money, and build a solid reputation that skyrockets your career? Success in selling doesn't always depend on doing everything right. Closing a deal often relies on remembering what not to do—like don't hate on your competition and never fax the facts.After three decades in the office trenches, Glenn Poulos has figured out exactly what to ... Read more

    RM 33.19

  • Pocket Answers Business Planning

    Pocket Answers

    by Lee Lister ...
    Series series Pocket Answers
    Finding funding for your business is a key requirement to the success of any company. Core to obtaining new investment is the need to provide a business plan. This can be a scary prospect for many entrepreneurs, but with the right information and some experienced guidance, writing a business plan becomes something that most people can write. This ebook provides answers to many questions about ... Read more

    RM 35.59

  • Automatic Views

    by Aron Shoker ...
    If you're reading this, it means you own a business and want to make more sales with social media. However, you might have problems creating content ideas, getting more engagement, getting more followers to go to your website, booking a call with you or buying one of your products, filming your videos, or something in between. Don't worry; your problems will go away when you learn some of the best ... Read more

    RM 20.42

  • 經理人月刊10月號/2022年第215期

    Edited by 經理人月刊編輯部 ...
    Series Book 215 - 月刊
    Editor's Note| 編輯台時間高勝率的思考方式在《金融時報》上看到一篇文章,標題是〈智識謙遜為什麼重要〉(Why intelligence humility matters),作者傑米瑪.凱利(Jemima Kelly)引述兩位澳洲學者的學術論文,探討為什麼有些人就是比其他人更相信陰謀論和假新聞?研究發現,比起年齡、收入、性別、教育程度、種族、政治偏好或宗教信仰等因素,有一個更加顯著且重要的影響因素是:智識謙遜。我們直覺上會以為,具有一定的教育水平或智商,應該更有助於辨識假消息,但是研究發現,「聰明人反而更容易接收某些類型的錯誤資訊,因為會合理化自己相信的事情。」這也難怪我們不時看到聰明人做蠢事、流露出知識的傲慢,或是善於詭辯,硬把黑的事說成白的。因此,或許我們應該把智識的衡量標準,從「高與低」換成「謙遜與傲慢」。所謂的智識謙遜,可以理解為:願意認識到自己的認知有其局限 ... Read more

    RM 28.59