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December 19, 2012

Toronto, December 19, 2012 – Kobo, a global leader in eReading with more than 10-million users worldwide, today announced great deals for U.K. consumers. From now until December 31st, customers can purchase the Kobo Mini, the world’s smallest full-featured eReader, for the amazing low price of £49.99. In addition, the award-winning Kobo Touch™ is available for purchase at £59.99. These great offers come just in time for last minute holiday shopping.

These promotions are available at top UK retailers WHSmith (in-store and online), Asda and Argos.

“This holiday season, we want our UK customers to dive right into their favourite eBooks, and these great deals on the Kobo Mini and Kobo Touch eReaders are definitely a great way to start,” said Wayne White, EVP and GM of Devices, Kobo. “We’re sure that people will love the amazing features these eReaders offer and that they will want to start building or expanding their digital libraries right away.”

The Kobo Mini is the world’s smallest and lightest full-featured E Ink eReader available today, offering the full Kobo experience at a great value. Proving that great things come in small packages, the 5” Kobo Mini easily fits in your purse or pocket and is loaded with all the amazing features Kobo customers have come to know and love. Just like reading print on paper, the no-glare 5” E Ink screen is easy on the eyes – even in bright sunlight. The Kobo Mini comes in black or white and offers a selection of three stylish SnapBacks in Teal, Ruby Red and Purple. Perfect for people on-the-go, young adults, and easy for first-time readers to hold and read, the highly portable Kobo Mini holds up to 1,000 eBooks.

The award-winning Kobo Touch, named Wired Magazine’s 2012 Editor’s Pick for Best eReader, includes Kobo’s latest software, which offers more ways to personalize the reading experience, get recommendations and discover new content. The Kobo Touch is available in seven languages including English, French, German, Italian, Portuguese, Dutch, Spanish, and Japanese. Customers can choose from a number of stylish Kobo colours including: Black, Blue, Lilac and Silver.

About Kobo Inc.
Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3-million eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a “Read Freely” philosophy and a passion for innovation, Kobo has expanded to 190 countries, where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encourage others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe. For more information, visit

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