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May 01, 2013

Toronto, April 30, 2013Kobo, a global leader in eReading, today announced two new advertising campaigns to celebrate the ‘Reader’s Passion’ and those who gave us the ‘Gift of Reading’. The Gift of Reading campaign, which celebrates Mothers and Mother’s Day, will include a mix of television, online and print advertisement in Canada, the United States, Italy, Australia and Brazil. The Reader’s Passion campaign includes international television, online and print advertisements that recognize the people who make reading part of their daily lives – above all else.

“Reading is something that is intrinsic to our society, to our culture, to fostering our imaginations, and challenging our minds,” said Michael Serbinis, CEO, Kobo. “These campaigns celebrate Readers – those most passionate about the role reading plays in our everyday lives. More than 90 percent of our customers read every week, with the majority of them reading every day, and we hope these initiatives will inspire more people to celebrate the written word and welcome it into their homes with their families.”

Kobo’s celebration of its Readers and the love for the written word is an extension of the company’s vision to encourage more people to read more often. Along with the company’s recent launch of the high-definition Kobo Aura HD, Kobo continues to make significant strides to build its international brand and connect with people who are excited about reading.

In just three years, the company has grown to more than 13-million users across 190 countries and has grown its eBookstore to more than 3.4-million eBook titles with 68 languages represented. The company is a driving force behind the adoption of eReading around the world with its award-winning eReaders and tablets, free apps for tablets, PCs and smartphones, and extensive network of booksellers and leading retailers.

Kobo is the first truly international eReading service that has created localized online experiences with local content in Canada, the United States, the United Kingdom, Germany, the Netherlands, France, Italy, Brazil, Australia, New Zealand, Japan, South Africa and Portugal. With its unique approach that works with booksellers big and small, the company will soon expand to India, Russia and China.

Kobo worked with John St., a Toronto-based creative agency that used digital, advertising, and design to bring Kobo’s vision of getting more people to read around the world to life.


About Kobo Inc.

Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 3.4-million eBooks, magazines and newspapers to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. From its Family of eReaders, which includes the Kobo Touch™, Kobo Mini, Kobo Glo, Kobo Arc, and Kobo Aura HD, to its free, top-ranked eReading applications for Apple®, BlackBerry®, Android®, and Windows® products, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit

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