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Kobo Kicks Off European Expansion at the London Book Fair

April 11, 2011

Kobo, the leader in global eRead­ing, today an­nounced its plans to launch local con­tent stores in Ger­many and Spain start­ing in May 2011, with local stores for France, Italy and the Neth­er­lands fol­low­ing shortly after. Kobo’s European stores will offer cus­tom­ers a rich as­sort­ment of local con­tent, mer­chand­ised to the tastes and pref­er­ences of read­ers across Europe. Kobo has partnered with European pub­lish­ers to offer a wide range of titles on a se­lec­tion of loc­al­ized ap­plic­a­tions for today’s pop­u­lar eRead­ing devices. This launch marks the be­gin­ning of Kobo’s European ex­pan­sion with other coun­tries to fol­low.

Kobo will be in the Di­gital Zone & Theater Booth #Y655. At­tendees who stop by and check in via Foursquare will re­ceive Kobo mer­chand­ise. In ad­di­tion, Mi­chael Tamblyn, Ex­ec­ut­ive Vice Pres­id­ent of Con­tent, Sales and Mer­chand­ising for Kobo is sched­uled to speak at the Lon­don Book Fair Sup­ply Chain Sem­inar on Wed­nes­day, April 13 at 11:10 a.m. in Crom­well Room 1.

“European read­ers have been look­ing for an eBook ser­vice that en­com­passes the full range of mo­bile devices, tab­lets, and eRead­ers – we are happy to step up and ful­fill that need. This an­nounce­ment marks Kobo’s entry into the European mar­ket and an in­dustry first. In provid­ing local con­tent and read­ing ex­per­i­ences for European read­ers, Kobo con­tin­ues to build on the vis­ion of giv­ing people around the world the free­dom to read on any device, and share their love of read­ing with friends,” said Mi­chael Serbinis, CEO, Kobo.

Today, Kobo has over 3 mil­lion users, and cus­tom­ers in over 100 coun­tries world­wide – in a year of dra­matic growth, Kobo added just over one mil­lion of those users in less than 90 days. In ad­di­tion to its global store, Kobo already of­fers loc­ally mer­chand­ised Eng­lish lan­guage stores in the US, Canada, UK, Aus­tralia, New Zea­l­and and Hong Kong. The Kobo store of­fers a se­lec­tion of over 2.3 mil­lion eBooks, news­pa­pers and magazines with titles ran­ging from the NYT best­seller list, the hot­test new re­leases, thrillers, ro­mance and over a mil­lion free books. Since its launch in 2009, Kobo has been ded­ic­ated to an open cloud-based plat­form, en­abling users to read on any device, and with open stand­ards that give users free­dom to build their life­time lib­rar­ies as they choose.

Kobo is chan­ging eRead­ing with Kobo Read­ing Life, an in­dustry-first so­cial ex­per­i­ence that lets pas­sion­ate read­ers track and share their love of read­ing. With Read­ing Life, Kobo users can con­nect with friends or book clubs and dis­cuss their fa­vor­ite books on Face­book. Stat­ist­ics help users track their Read­ing Life, and earn awards – just for spend­ing time read­ing.

Kobo users can down­load free eRead­ing ap­plic­a­tions at www.​kobo.​com for most smart­phones, net­books, tab­lets, desktops and laptops. Kobo also sup­ports a wide range of ded­ic­ated eRead­ers like the Sony eReader and Nook, and has partnered with device OEMs like Sam­sung and RIM. The pop­u­lar Kobo Wire­less eReader is avail­able in stores around the world such as Wal­mart, In­digo Books & Music, Bor­ders, Angus & Robertson, Whit­coulls, and Swin­don, and will soon be avail­able across Europe.

About Kobo Inc.
Kobo is a global eRead­ing ser­vice with more than 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­berry, An­droid, Palm WebOS, Win­dows, MacOS and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. The Kobo eReader is also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s, and Whit­coull’s. For more in­form­a­tion on Kobo, please visit www.​kobo.​com.

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