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Kobo's 'Read On' Initiative Makes First Award for 10 Million Minutes Read

June 15, 2011

Today Kobo, a global leader in eRead­ing with over 3.7 mil­lion read­ers, awar­ded Buena Park High School 100 new Kobo Touch eRead­ers and $3,000 in eBooks as well as Read On Re­volu­tion posters, t-shirts and pro­gram guides to sup­port the school’s goal of in­tro­du­cing a di­gital eRead­ing pro­gram into their cur­riculum.

Eng­lish teacher Adam De­Clercq, who teaches re­medial read­ing for 9th and 10th grade stu­dents, saw a post re­gard­ing the Read On Re­volu­tion on the Kobo Face­book page (www.​facebook.​com/​kobo) and ral­lied the school com­munity to join the One Tril­lion Minute Chal­lenge. The goal of Kobo’s Read­ing Re­volu­tion is two-fold: in­spire people to read more and cre­ate an op­por­tun­ity for people to ac­cu­mu­late read­ing minutes through Kobo’s One Tril­lion Minute Chal­lenge that can help un­der-re­sourced schools and com­munity cen­ters.

De­Clerq saw a great op­por­tun­ity to unite his stu­dents in a com­mon goal to read more and po­ten­tially bring a di­gital read­ing pro­gram into his school.

“I’m al­ways look­ing to im­prove my stu­dents’ read­ing ex­per­i­ence. Being able to provide ac­cess to a wide vari­ety of eBooks through Kobo’s eRead­ers and mo­bile apps can show my stu­dents that bey­ond being im­port­ant, read­ing can be fun,” said De­Clercq. “Many of my stu­dents have not grown up read­ing and have not had a home lib­rary. The ex­cite­ment and joy of watch­ing stu­dents read a book for the first time in their lives is truly amaz­ing. I’d like to thank Kobo for this im­port­ant dona­tion.”

About The Read On Re­volu­tion and the One Tril­lion Minute Chal­lenge:
Kobo star­ted the $10 Mil­lion Read On Re­volu­tion move­ment and its One Tril­lion Minute Chal­lenge to in­spire people to read more and through read­ing, make a dif­fer­ence for schools and com­munit­ies in need. For every 10 mil­lion minutes read on Kobo, the com­pany will grant up to $20,000 in Kobo eRead­ers and eBooks to sup­port read­ing pro­grams. Read On Re­volu­tion par­ti­cipants have read over 10 mil­lion minutes in the first seven days of the One Tril­lion Minute Chal­lenge to achieve this first mile­stone.

To con­trib­ute, read­ers simply start read­ing on any Kobo eReader or through a Kobo eRead­ing app on their iPad, iPhone or iPod Touch, Black­Berry device, An­droid-based phone or tab­let, or any Win­dows or MacOS note­book, net­book or desktop com­puter.

Every minute you read is tracked on the real-time One Tril­lion Minute Chal­lenge counter at www.​kobo.​com/​readon.

To apply for a Read On Re­volu­tion grant go to www.​kobo.​com/​readon and fill out the ap­plic­a­tion.

It’s easy to join the One Tril­lion Minute Chal­lenge:
• Sign Up: On­line at www.​kobo.​com/​ReadOn
• Name Your Cause: A school or com­munity or­gan­iz­a­tion ded­ic­ated to learn­ing
• Start Read­ing with Kobo: Every minute read counts
• Tell Friends: Use Face­book, Twit­ter, Read­ing Life, blogs and po­di­ums at schools and com­munity cen­ters to spread the word, and help make a dif­fer­ence!
• Watch the Minutes Add Up: Check the One Tril­lion Minute counter, up­dated in real-time at www.​kobo.​com/​ReadOn

Kobo of­fers one of the largest eRead­ing cata­logues in the world, with more than 2.3 mil­lion eBooks in­clud­ing New York Times best­sellers, the hot­test new re­leases, young adults, thrillers, ro­mance and more. Plus, Kobo of­fers over a mil­lion en­ga­ging clas­sical mas­ter­pieces to down­load and read for free. Using Kobo’s free apps read­ers can read on the device of their choice – such as smart­phones, tab­lets, laptops, desktops and more. Kobo also has a line of ded­ic­ated eRead­ers avail­able at re­tail­ers world­wide, in­clud­ing the new Kobo eReader Touch Edi­tion.

Ad­di­tional in­form­a­tion about Kobo’s Read On Re­volu­tion is avail­able at www.​kobo.​com/​readon.

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice with over 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­Berry, An­droid, Win­dows and MacOS, and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. Kobo eRead­ers are also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s and Whit­coull’s. Kobo’s in­nov­at­ive Read­ing Life is an in­dustry-first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing and en­cour­aging oth­ers. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors.

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