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Kobo Wireless eReaders Roll Into U.S. Best Buy Locations and also Available Through

May 05, 2011

Kobo, the leader in global eRead­ing ,today an­nounced that the Kobo Wire­less eReader is now avail­able in Best Buy stores throughout the United States as well as on­line through www.​bestbuy.​com. Now cus­tom­ers can visit any U.S. Best Buy loc­a­tion to get hands-on ex­per­i­ence with the af­ford­able, Kobo Wire­less eReader as well as ac­cess to over 2.3 mil­lion eBooks, News­pa­pers and Magazines in the ro­bust Kobo store. Start­ing today through May 14, 2011, U.S. Best Buy loc­a­tions are of­fer­ing the Onyx Kobo Wire­less eReader in stores and on­line for the spe­cial dis­coun­ted price of $99.99 in cel­eb­ra­tion of Mother’s Day. At the end of this pro­mo­tion, Best Buy will re­sume selling the Kobo Wire­less eReader for $129.99.

The Kobo Wire­less eReader comes pre-loaded with 100 free eBooks, so pur­chasers can read right out of the box. Users can eas­ily shop the Kobo store that of­fers over 2.3 mil­lion titles in­clud­ing today’s new­est re­leases and best­sellers, news­pa­pers and magazines – plus a se­lec­tion of over 1 mil­lion free titles. De­liv­er­ing open stand­ards ver­sat­il­ity (sup­port­ing ePUB, PDF and Adobe DRM), cus­tom­ers can also bor­row eBooks from their local lib­rar­ies and read them for free on the Kobo Wire­less eReader.

The com­pact, light­weight, and simple-to-use Kobo Wire­less eReader fea­tures an eInk screen that reads like print on paper and is eas­ily cus­tom­iz­able with a se­lec­tion of font sizes and font styles. Per­fect for read­ing on-the-go, Kobo’s Wire­less eReader holds up to 1,000 eBooks and has a SD ex­pan­sion slot that can in­crease ca­pa­city to hold up to 10,000 eBooks. Fea­tur­ing a mod­ern, clean design, with easy-to-use nav­ig­a­tion and a unique soft quilted back, the Kobo Wire­less eReader provides an in­tu­it­ive user ex­per­i­ence with ac­cess to a rich as­sort­ment of the latest con­tent with just the press of a but­ton.

To provide ad­di­tional flex­ib­il­ity, free eRead­ing ap­plic­a­tions are avail­able at www.​kobo.​com for most smart­phones, desktops, laptops and tab­lets, and comes pre-loaded on the re­cently re­leased Black­Berry Play­Book. This multi-plat­form ap­proach to read­ing free­dom cham­pioned by Kobo, of­fers con­sumers the abil­ity to read across mul­tiple devices while build­ing a life­time eRead­ing lib­rary, avail­able from any­where, with Kobo.

“We’ve seen great suc­cess work­ing with Best Buy in Canada and look for­ward to being avail­able in-store in the U.S. with the Mother’s Day spe­cial,” said Todd Humphrey, vice pres­id­ent of busi­ness de­vel­op­ment, Kobo. “Hav­ing Kobo’s Wire­less eReader in Best Buy stores throughout the United States and on­line provides the eRead­ing pub­lic with more pur­chas­ing op­tions and al­lows shop­pers to com­pare our eReader to the com­pet­i­tion to see the value and ver­sat­il­ity we bring to the table. Best Buy is the ul­ti­mate elec­tronic shop­ping des­tin­a­tion, of­fer­ing know­ledge­able product ex­perts and a low price guar­an­tee.”

Kobo is chan­ging eRead­ing with Kobo Read­ing Life, an in­dustry-first so­cial ex­per­i­ence that lets pas­sion­ate read­ers, dis­cover, track and share their love of read­ing. With Read­ing Life, Kobo users can con­nect with friends or book clubs and dis­cuss their fa­vor­ite books on Face­book. Stat­ist­ics help users track their Read­ing Life, and earn awards – just for spend­ing time read­ing.

Kobo users can down­load free eRead­ing ap­plic­a­tions at www.​kobo.​com for most smart­phones, net­books, tab­lets, desktops and laptops. Throughout the last 18 months, Kobo has ag­gress­ively built re­la­tion­ships with OEMs, re­tail­ers and con­tent own­ers around the world to cre­ate an over­all eBook solu­tion that provides con­sumers the free­dom to read on any device. Today, Kobo has more than 3 mil­lion users and cus­tom­ers in 100-plus coun­tries world­wide. The com­pany has added more than 1 mil­lion of those users in just 90 days. Kobo also sup­ports a range of ded­ic­ated eRead­ers like the Sony eReader and Nook, and has partnered with device man­u­fac­tur­ers, in­clud­ing Sam­sung and RIM.

About Best Buy Co., Inc.

With op­er­a­tions in the United States, Canada, Europe, China and Mex­ico, Best Buy is a mul­tina­tional re­tailer of tech­no­logy and en­ter­tain­ment products and ser­vices with a com­mit­ment to growth and in­nov­a­tion. The Best Buy fam­ily of brands and part­ner­ships col­lect­ively gen­er­ates more than $50 bil­lion in an­nual rev­enue and in­cludes brands such as Best Buy, Au­di­o­vi­sions, Best Buy Mo­bile, The Carphone Ware­house, Five Star, Fu­ture Shop, Geek Squad, Magno­lia Audio Video, Nap­ster, Pa­cific Sales, and The Phone House. Ap­prox­im­ately 180,000 em­ploy­ees apply their tal­ents to help bring the be­ne­fits of these brands to life for cus­tom­ers through re­tail loc­a­tions, mul­tiple call cen­ters and Web sites, in-home solu­tions, product de­liv­ery and activ­it­ies in our com­munit­ies. Com­munity part­ner­ship is cent­ral to the way Best Buy does busi­ness. In fiscal 2011, the com­pany donated ap­prox­im­ately $25 mil­lion to im­prove the vi­tal­ity of the com­munit­ies where its em­ploy­ees and cus­tom­ers live and work. For more in­form­a­tion about Best Buy, visit www.​bby.​com.

About Kobo, Inc.

Kobo is a global eRead­ing ser­vice with more than 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­berry, An­droid, Win­dows, MacOS and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. The Kobo Wire­less eReader is also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s, and Whit­coull’s. Kobo’s re­cently an­nounced, in­nov­at­ive Read­ing Life marked the launch of an in­dustry-first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors.

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