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New Version of Kobo iOS eReading App is all About Connecting with Friends

June 23, 2011

Kobo, a global leader in eRead­ing with more than 3.7 mil­lion read­ers world­wide, an­nounced today the launch of new and en­ga­ging fea­tures for pop­u­lar so­cial pro­gram Read­ing Life – on the free Kobo eRead­ing app for iOS. Avail­able for iPad, iPhone and iPod touch, the new 4.5 ver­sion is all about friends – users can now con­nect with their friends on Face­book to see what books they are read­ing, com­pare num­ber of books read in Read­ing Life™ stats, view awards earned and much more.

The latest re­lease in­cludes the full friends fea­ture set, al­low­ing users to:

• See the books friends have read and ask them for re­com­mend­a­tions
• See the books in com­mon
• Com­pare Read­ing Life awards
• Com­pare and meas­ure pro­gress with friends through Read­ing Life stats, in­clud­ing the num­ber of books read, time read and more
• In­vite friends to join on Kobo via Face­book or email

Other new fea­tures in­clude nav­ig­a­tional en­hance­ments – users can now swipe left to right with one fin­ger to eas­ily nav­ig­ate their lib­rary shelves and use a two-fingered swipe to open and close the lib­rary edit menu.

The latest re­lease builds on the fea­ture rich func­tion­al­ity of Kobo’s pre­vi­ous iOS re­lease that lets users:

• Eas­ily share the Read­ing Life Mo­saic via Face­book with fol­low­ers
• Share their latest read with Twit­ter fol­low­ers
• Share their fa­vor­ite quotes and pas­sages, notes and thoughts with fol­low­ers
• Earn awards – just for spend­ing time read­ing
• View awards friends have earned by tap­ping on the shared award from the activ­ity feed on iPhone or iPad
• Chat with friends about new and fa­vor­ite reads
• Pur­chase or start read­ing books re­com­men­ded by friends simply by tap­ping on the shared book cover from the activ­ity feed
• Or­gan­ize their lib­rary by cre­at­ing and per­son­al­iz­ing shelves of books, news­pa­pers, magazines and doc­u­ments

Build­ing on Read­ing Life, the in­dustry’s first com­pre­hens­ive so­cial read­ing ex­per­i­ence, these new fea­tures make the highly pop­u­lar Kobo eRead­ing app even more of a “must have” free down­load. Nearly all of Kobo’s iPad and iPhone users have star­ted using Read­ing Life, with mil­lions of awards earned by Kobo read­ers to date. The highly rated app re­defines the read­ing ex­per­i­ence for mil­lions of users look­ing for an in­dustry-lead­ing ex­per­i­ence that in­cor­por­ates the latest fea­tures and func­tion­al­ity in eRead­ing.

“With Read­ing Life, we con­tinue to build fea­tures to en­able more so­cial in­ter­ac­tion between Kobo read­ers and their so­cial net­works,” said Mi­chael Serbinis, CEO, Kobo. “Our goal is to en­gage read­ers and in­spire them to share the fun of read­ing, and our latest iOS app does just that – bring­ing ad­di­tional ways to con­nect and enjoy read­ing with friends and fam­ily both near and far.”

The Kobo store of­fers a se­lec­tion of over 2.3 mil­lion eBooks, news­pa­pers and magazines with titles ran­ging from the New York Times’ Best­sellers list, the hot­test new re­leases, thrillers, ro­mance and over a mil­lion free books. In ad­di­tion to its global store, Kobo also of­fers loc­ally mer­chand­ised Eng­lish lan­guage stores in the US, Canada, UK, Aus­tralia, New Zea­l­and and Hong Kong. Since its launch in 2009, Kobo has been ded­ic­ated to an open cloud-based plat­form, en­abling users to read on any device, and with open stand­ards that give users free­dom to build their life­time lib­rar­ies as they choose.

The Kobo eRead­ing app for iPhone, iPad and iT­ouch can be for down­loaded for free from www.​kobo.​com/​smartphones or the iTunes App Store. Cus­tom­ers who cur­rently have Kobo on their iPad or iPhone can down­load the up­date dir­ectly from their device.

About Kobo, Inc.
Kobo is a global eRead­ing ser­vice with more than 2.3 mil­lion eBooks, magazines and news­pa­pers – one of the largest eRead­ing cata­logues in the world. Kobo be­lieves con­sumers should have the free­dom to read any book on any device and has at­trac­ted mil­lions of read­ers from over 100 coun­tries across the globe. Kobo has top ranked eRead­ing ap­plic­a­tions for iPad, iPhone, Black­Berry, An­droid, Win­dows and MacOS, and is the eRead­ing ap­plic­a­tion of choice for lead­ing tab­let OEMs. Kobo eRead­ers are also avail­able at lead­ing re­tail­ers in­clud­ing In­digo, Wal­mart, Best Buy, Bor­ders, WH­S­mith, Angus & Robertson’s and Whit­coull’s. Kobo’s in­nov­at­ive Read­ing Life is an in­dustry-first com­pre­hens­ive so­cial eRead­ing ex­per­i­ence – Kobo users can earn awards simply for time spent read­ing and en­cour­aging oth­ers. Kobo is backed by ma­jor­ity share­holder In­digo Books & Music Inc, Ch­eung Kong Hold­ings, and in­sti­tu­tional in­vestors.

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