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January 17, 2017

TORONTO, January 17, 2017 – Rakuten Kobo, a global leader in digital reading, is working closely with Exclusive Books, one of South Africa’s most beloved bookstores and cultural touchpoints, to transfer its eBook customers to the Kobo eReading service.

Exclusive Books has stopped selling eBooks directly from its site, but will continue to offer eBooks as a Kobo partner, directing its online customers to The digital migration of Exclusive Books’ customers will happen throughout January, after which time Rakuten Kobo will begin providing support for the digital libraries that customers have built on the Exclusive Books’ eBook platform*.

Kobo will ensure that current Exclusive Books’ eBook customers not only experience a seamless migration of their current eBook libraries to Kobo’s eReading service, but that they also have access to Kobo’s catalogue of more than 5-million titles.

“We want to encourage people to read more and are pleased to be working with Exclusive Books to offer digital reading to its customers,” said Michael Tamblyn, CEO, Rakuten Kobo. “We have been sharing our love of books in South Africa for more than four years now, and will ensure Exclusive Books’ eBook customers are able to continue enjoying, as well as expand, their digital libraries.”

“Our partnership with Kobo will allow us to concentrate on what we do best, namely, curating and selling the largest and widest selection of physical book titles in Africa,” said Ben Williams, GM: Marketing, Exclusive Books. “Meanwhile, working with Kobo will help us deliver a world-class eReading experience to our customers who prefer digital books.”

Exclusive Books will be sending its customers a series of emails with tokenized links, starting 17 January 2017, with instructions on how to easily transfer their libraries to Rakuten Kobo. They will have access to eBooks previously purchased at Exclusive Books, as well as new purchases at

As of the transfer, Exclusive Books customers will be able to access their eBooks on Kobo’s E Ink eReaders and free eReading apps built for the most popular smartphones and tablets.

*Only applies to books purchased through the eBook section of the Exclusive Books website.

For more information, please visit:

Rakuten Kobo -

Exclusive Books –

About Rakuten Kobo Inc.

Rakuten Kobo Inc. is one of the world’s fastest-growing eReading services offering more than 5 million eBooks to millions of customers in 190 countries. Believing that consumers should have the freedom to read any book on any device, Kobo provides consumers with a choice when reading. Kobo offers an eReader for everyone with a wide variety of E Ink eReaders to suit any Reader’s style including the Kobo Aura, Kobo Aura H2O, and Kobo Aura ONE. Along with the company’s free top-ranking eReading apps for Apple®, BlackBerry®, Android®, and Windows®, Kobo ensures the next great read is just a page-turn away. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains around the world. For more information, visit

About Exclusive Books (Pty) Ltd

Exclusive Books is South Africa’s leading trade books retailer, with some 40 stores around the country and one in neighbouring Botswana. It opened its first store in Johannesburg in 1951, and in 2015 moved into a new era with the launch of both the EB Café line of coffee shops and the Social Kitchen & Bar, a restaurant founded “for the love of conversation”, operating inside the Exclusive Books flagship store in Johannesburg’s suburb of Hyde Park. Exclusive Books is also home to Fanatics, one of South Africa’s oldest and best-loved loyalty programmes, which sees thousands of readers enjoying benefits every day simply for doing what they love: picking up a new book and opening it to the first page.


Media Contacts:

René d’Entremont

Rakuten Kobo Inc.

Director, Public Relations

416.977.8737 x 3587

Leigh Jackman

Exclusive Books (Pty) Ltd

Marketing Manager


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