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eBooks in de categorie Marketing & Sales

Als je eBooks uit de categorie Marketing & Sales' leuk vindt, dan vind je deze toptitels ook geweldig.
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  • Million Dollar Weekend

    The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

    door Noah Kagan ...
    **'A lively read that provides a practical step-by-step guide to founding a business.' The Financial TimesIt's time to leapfrog the only hurdle between you and a million-dollar company.**More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying ... Meer lezen

    € 12,99

  • Delivering Happiness

    A Path to Profits, Passion, and Purpose

    door Tony Hsieh ...
    Pay brand-new employees $2,000 to quitMake customer service the responsibility of the entire company-not just a departmentFocus on company culture as the #1 priorityApply research from the science of happiness to running a businessHelp employees grow-both personally and professionallySeek to change the worldOh, and make money too . . .Sound crazy? It's all standard operating procedure at Zappos, ... Meer lezen

    € 10,99

  • 50 lessen voor ondernemers

    door Lannoo Campus ...
    LES 19. INVESTEERDERS OVERTUIGEN IN TIEN SLIDESLES 21. DE BAR, HET KLOPPEND HART VAN ELK KANTOORLES 30. HET MODEL VAN VIJFTIG MILJOEN DOLLARAl doende leert men, en dat mag je in het geval van ondernemen zeer letterlijk nemen. Een succesvol ondernemer worden, is een proces van hard werken en leren met vallen en opstaan. Een toverformule voor succes bestaat niet, maar met de juiste lessen kom je al ... Meer lezen

    € 18,99

  • Alchemie

    De onweerstaanbare kracht van marketing

    door Rory Sutherland ...
    Sutherland onthult de magie van de marketingWaarom is Red Bull zo populair, terwijl niemand – NIEMAND! – het lekker vindt? Dat komt omdat mensen irrationeel zijn; ze baseren hun beslissingen op subtiele externe signalen (het kleine blauwe blikje) in plaats van objectieve kwaliteiten (smaak, prijs en kwaliteit). De wereld is onoplosbaar complex en willekeurig. Dit betekent dat toekomstig succes ... Meer lezen

    € 14,99

  • As armas da persuasão

    Como influenciar e não se deixar influenciar

    Vertaald door Ivo Korytowski ...
    Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria entender quais são os fatores que levam uma pessoa a dizer "sim" a um pedido e que técnicas exploram melhor esses fatores.Reunindo dados das mais recentes pesquisas científicas sobre o assunto, histórias ... Meer lezen

    € 7,99

  • Blue Ocean Strategy, Expanded Edition

    How to Create Uncontested Market Space and Make the Competition Irrelevant

    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Meer lezen

    € 22,99

  • The Practice

    door Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... Meer lezen

    € 11,99

  • The Influencer Industry

    The Quest for Authenticity on Social Media

    door Emily Hund ...
    A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar ... Meer lezen

    € 23,99

  • The Personal MBA 10th Anniversary Edition

    door Josh Kaufman ...
    The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than ... Meer lezen

    € 12,99

  • Hooked

    How to Build Habit-Forming Products

    door Nir Eyal ...
    THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.‘Hooked changed my life. It's essential reading for anyone who wants to better understand their actions and habits.' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why do some product... ... Meer lezen

    € 10,99

  • Indistractable

    How to Control Your Attention and Choose Your Life

    door Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Meer lezen

    € 8,99

  • Cold Calling Techniques (That Really Work!)

    The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on ... Meer lezen

    € 11,17

  • Reclame: Dood of levend (E-boek)

    door Lannoo Campus ...
    Wat is de meerwaarde van reclame in een snel veranderende wereld? Merken, marketing en reclame staan vandaag onder druk. De meerwaarde van reclame staat meer dan ooit ter discussie. Dit boek is een aanzet tot debat en reflectie. In Reclame: dood of levend biedt Fons Van Dyck strategische antwoorden op vragen van marketeers en managers over de effectiviteit van reclame in het digitale tijdperk. ... Meer lezen

    € 17,99

  • Sell Well

    How to nail every sale, every time

    door Clive Gibson ...
    A new breakthrough technique to successfully conclude sales ... every time. If you close more sales, you’ll make more money, right? Research has revealed that more sales are successfully concluded when a technique is used whereby the salesperson asks questions of a client rather than just informing them of a product or service. Sell Well: How to make every sale, every time introduces this ... Meer lezen

    € 7,99

  • Assessment and Diagnosis for Organization Development

    Powerful Tools and Perspectives for the OD Practitioner

    Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world case studies and tools rooted in the methodology. This book will fill that gap, providing practical perspective and insight from practitioners and consultants currently practicing OD assessment and ... Meer lezen

    € 39,99

  • Hoe begin ik met 500 euro een trading-business?

    Hoe begin ik met 500 euro een trading-business?Veel traders hebben in het begin maar weinig geld beschikbaar voor het traden. Maar dit hoeft geen obstakel te zijn om toch een trader-carrière in overweging te nemen. Het gaat er in dit boek niet om hoe je van 500 euro 500.000 euro kunt maken. Het zijn juist de overdreven rendementsverwachtingen die de meeste beginners ontsporen.In plaats daarvan ... Meer lezen

    € 4,99 of Gratis met Kobo Plus

  • The Security Risk Assessment Handbook

    A Complete Guide for Performing Security Risk Assessments

    door Douglas Landoll ...
    Conducted properly, information security risk assessments provide managers with the feedback needed to manage risk through the understanding of threats to corporate assets, determination of current control vulnerabilities, and appropriate safeguards selection. Performed incorrectly, they can provide the false sense of security that allows potential threats to develop into disastrous losses of ... Meer lezen

    € 64,99

  • Sacred Commerce

    Business as a Path of Awakening

    In this timely book, authors Matthew and Terces Engelhart present the idea that love before appearances is the antidote to our spiritual, environmental, and social degradation. Exploring topics such as mission statements, manager as coach, human resources as a sacred culture, and inspirational meetings, they offer a manual for building a spiritual community at the workplace—a vital concept in an ... Meer lezen

    € 9,99

  • Marketing That Works

    How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial ... Meer lezen

    € 24,99 € 11,99

  • Think Big

    Take Small Steps and Build the Future You Want

    door Grace Lordan ...
    What are you doing today to make your dream future come true?'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant, bestselling author of Think Again and Originals'A practical and accessible guide to using behavioural science in your career.' Caroline Criado Perez, ... Meer lezen

    € 12,99

  • $100M Offers

    How To Make Offers So Good People Feel Stupid Saying No

    Serie Boek 1 - Acquisition.com $100M Series
    ** OVER 300,000 COPIES SOLD!! **Number 1 Amazon BEST SELLER over the last 25 months!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the ... Meer lezen

    € 14,99 of Gratis met Kobo Plus

  • The Winner's Curse

    Paradoxes and Anomalies of Economic Life

    Winner of the Nobel Memorial Prize in Economic SciencesRichard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers—they pay too much and suffer the "winner's curse" ... Meer lezen

    € 16,76

  • $100M Leads

    How to Get Strangers to Want to Buy Your Stuff

    Serie Boek 2 - Acquisition.com $100M Series
    You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Meer lezen

    € 14,99 of Gratis met Kobo Plus

  • From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best

    Create a Tailor-Made Sales Strategy Using Lessons from the Field!When things don’t go well on a sales call, you probably ask yourself, “Why did I lose that sale?” . . . and then move on.But the question remains: Why did you lose that sale? Learning the answer can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call teaches you how to assess ... Meer lezen

    € 15,99