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    Wisdom and humor

    I read the two books back to back. I am a writer and found both spoke to me with honesty, clarity and enthusiasm. Iterate and Optimize was particularly insightful, building on knowledge already gained. If you want to explore the indie road, with wisdom and a dash of humor, these books are for you. By both. They are worth your time!
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    Assimilate and Scrutinize!

    Talk about over-delivering! Sheesh, the boys have been busy with this one. I'll admit, I was hungry for I and O. I pre-ordered it and was counting down the days till its release and, as soon as it was available (12:01 am this morning), I download it and started tearing through the pages. Not sure what I was expecting, well, that's not true, I was expecting A LOT! And what I got was pretty f'n amazing! I think it's fair to say you should read "Write. Publish. Repeat." before this one, but I won't tell you what to do. There are 4 sections to I and O: Part 1 is about you and what you've got to offer. There are some great exercises here that I skipped right over because I was in a reading frenzy, but I'm heading back and will do the work, honest! Part 2 is all about Sterling and Stone, what they I and O'd, why they did it, and what they learned. I absolutely LOVED this section! Lots of behind the scenes stuff. You get to meet the entire team, even the man with no title, Garrett... Lol. Anyway, there's some great stuff on their writing process as well as a deep dive into everything from product funnels, social media, dealing with criticism, and so much more. This section was the most fun for me as a fan. Part 3 is pure awesome! It's all about how you, and I, can start to I and O right now! The cool part is that they go into detail on how to I and O your entire creative process, I'll be reading this section over and over again. Part 4 is a collection of success stories. I'll be honest, I haven't read this section yet as I've already listened to the I and O podcast with the live interviews of the same folks. Still, great group of writers. Anyway, that's all from me. I absolutely LOVED Iterate and Optimize!!! My only complaint is that I lost almost an entire night's sleep, bastards! A must read for SPP fans, and for any writer on the path.

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