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    good read a bit technical but good

    I have been following the author's blog for years and I am glad he has collated some of his articles into this must read for any one interested in learning about the underbelly of marketing online and defines astroturf,astroturfing spam,backlinks while providing both graphics and references Arctic Silver is a good hand book for students of modern marketing and journalism alike
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    A great insight into fake reviews, spam, fake news

    This book is a very useful series of essays regarding the dirty underbelly of internet marketing. it details the techniques used in spamming, fake reviewing, fake news and so on and enabvle the reader to recognise such techniques at any time. Excellent and informative!
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