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    ¿Y el botón de compra?

    Buyology nos deja con la incertidumbre del lugar en dónde se encuentra el botón de compra en nuestro cerebro. Y que bueno .... Eso nos motiva a seguir investigando y aprendiendo, y en el momento que lo descubramos no dudo que saldrá algo más que habrá que investigar. Se queda corto con la información bibliográfica, quizás quiso ser diferente, pero creo que provocó el efecto contrario de profundizar y corroborar sus tesis.
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