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From the board rooms and ‘war rooms’ of large, medium and small enterprises the programs are being launched to promote customer loyalty. Small business professionals like doctors, retailers, lawyers and new entrepreneurs want that extra edge not only to keep existing clients but gain more. On the other side of the coin, customers from every facet of commerce are looking for better products and services, wanting that great customer experience that will not just truly satisfy their needs but also give them a sense of worthiness, trust, belonging and loyalty. From the call centres of North America, Europe to India and the Philippines, everyone wants to know how to deliver ‘Extraordinary Customer Service’. They know that ‘Extraordinary Customer Service’ is KEY to loyalty marketing. What is that EXTRA you can give to make the customer feel EXTRAORDINARY and win them for life?
The blueprint of change for an extraordinary customer experience includes: a)Riding the cyclical transformation process b)Using Twitter, FB, Google + , the internet etc. to build your relational capital and c)Developing a “customer service growth mindset” to grow your following.
This is a must read for the ordinary lay professionals, entrepreneurs, call centre agents, sales and marketing persons who want to deliver Extraordinary Customer Service.

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