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Synopsis

This book offers a penetrating view of the morals and values that shape the Korean business personality; cultural "keys" that turn Koreans on and off, and how best to communicate with them.

Korean Business Etiquette will show what really makes Korean workers tick-and how to do business the Korean way. With its authoritative scholarship, practical insights, and guidelines for foreign workers, this book is truly a "must read" for anyone doing business in Korea now or in the future.

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