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Ratings and Book Reviews (4 4 star ratings
4 reviews
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Overall rating

3.5 out of 5
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    Recommended!

    I enjoyed this book: it's well written and entertaining. I liked the fleshed out characters, the plot, and the style of writing. It's perfect for a lazy afternoon and will surely improve your mood. Recommended! Many thanks to the publisher and Netgalley for this ARC, all opinions are mine.
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    So/So

    I tried so hard to get into this book, but I just could not get into the characters and story. I was actually surprised how many people enjoyed it, I will definitely try another by the author but this one just didn't work for me.
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    Fashion and charm, low on romance

    Three and a half stars. Fern has a stall selling vintage clothes at Camden Market in London, having lost her job as a personal shopper for a large department store. She has always had a love of fashion, probably because her mother Annabel is a former model. A random act of kindness to a stranger introduces Fern to: Kim; a pensioner buying a dress for his wife; Dinah, an 89 year old woman with an amazing haute couture wardrobe; and David. Told through sales blurb for different vintage clothes we see Fern find romance, friendship and a career. For anyone who loves fashion the talk of Westwood, Biba, Chanel, Lagerfield et al is divine but it's also mixed up with Top Shop bargain finds and repurposing. Fern is a genius at seeing what people want from clothes, how they want clothes to make them feel, from a job interview outfit, to a mother-of-the-bride ensemble to a prom dress - she helps each of her customers feel better about themselves. This is a feel good, fashion-forward, sweet romance, but TBH the romance is all about the clothes and our 'hero' is more of an afterthought. I received a free copy of this book from the publisher via NetGalley in return for an honest review.
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    Easy-reading and light-hearted

    This was an easy reading, quite light-hearted story about Fern and her vintage clothing business, but with a couple of quite eccentric side characters that really lifted the story. Fern used to work for a department store but got sacked when a delighted customer wrote a glowing review for a sale she made, but unfortunately it was for a dress that she'd sold from her own vintage clothes collection outside of work. So she then decided to set up her own business with a market stall at Camden Market. Fern currently lives in her parents flat (her Father used to stay in it during the week when he was working) and is struggling to make ends meet. Her parents were a bit odd really, even though they let her use the flat they were a bit distant and her Mother especially was a right pain, a very selfish sort of woman, nothing was ever good enough for her and she felt as though Fern was a disappointment to her, especially as she used to be a model in her youth. She really looked down her nose at Fern's market stall and her life choices in general. I actually preferred a couple of the side characters more than the main ones I must admit. Fern's inspiration to start her vintage clothes business was a very stylish woman she'd bumped into a while ago, Dinah. She had also recently bumped into her again and actually got to know her and her husband Moss, a tailor. The other great side character was Kim, an elderly guy who was the one who actually got her sacked (unbeknownst to him), when buying a dress for his wife (supposedly). But his wife had just died and he was spreading his wings and not hiding his true personality anymore. There is also a slow burning romance with another stall holder, and he was nice enough but just a bit... boring I suppose. This book is most definitely all about vintage fashion so there are lots of clothes descriptions, especially at the beginning of each chapter, but Fern's whole life revolved around what she was wearing so I suppose it was hardly surprising. All in all a pleasant, easy read, but with the side characters being much more interesting than the main character!
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