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    Relentless Drive and Passion

    This is an intriguing and informative read, not just about Amazon's inception and growth into the juggernaut that it is today, but of Bezos himself. There are many elements in the man's life that seem to parallel Steve Jobs - mostly, the drive to succeed and the relentlessness and passion for seeing a dream become a reality. This book provides both a humanity and an in-humanity to Amazon at the same time, but ultimately illustrates the rise of a company that has been at the forefront of pioneering changes to the publishing and book industry. Brad Stone does an excellent job of providing incredible insights and backgrounds and walks a fine balance between being praising and being critical. An impressive read and one I would highly recommend to anybody working within retail or the publishing industry.
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