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    A great read with a humorous twist!

    The Good, The Bad, & The Stupid is a captive read that showcases how social media has evolved over the last decade and how important it has become to not only develop a genuine online brand, but to also maintain it by being engaged and staying connected as well. It weaves together several aspects of social media from legal and social implications to return on investment that typically gets overlooked in an age where there is an abundant amount of information readily available and the expectation that just about anything or anyone can be found. Through reading this book, I have personally found that it really helps to remind readers just how visible they truly are to the public and how important it is to live your brand both online and offline. I believe that this book can speak to many groups of people from current students and new graduates to industry professionals and corporations, because regardless of when you started using social media or how often you use it now, the implications are same for each person and firm - what we choose to show and write online can be seen by everyone and no one alike. Overall, from humorous costly blunders that corporations have made to examples from the author’s own personal experiences, Ian Birney has written a book that reads as if you are having a thought-provoking conversation with a friend, but wrote it in a way that helps you stay focused on the actual content from beginning to end. Whether you are simply getting started with managing your brand, have an interest in social media, or you are already an expert who is in search of a fresh take on how to manage it all, I would highly recommend this book as your next read!

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