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    Missed opportunity

    Expected muuuch more from this book. If you're a marketeer with already some (digital) advertising background (not necessarily a lead generation expert), you will pick up very limited extra knowledge via this book, apart from getting a listing & definitions of existing tools. The author is expert in kicking open doors though, and exploring obvious principles that any professional marketeer with seniority already masters. The comment you'll often read: "what's good & what's bad to do, it all depends the industry you're in". I didn't find a solid answer on many important strategic questions like: should I still invest in e-mail marketing in today's spam environment? What part of my mkt budget should I invest in lead generation. How much should I invest in display advertising vs lead advertising? So in a nutshell: if you just want just an overview of the available lead generation options, and their definitions. Then buy this book. If you want to be triggered & inspired (unlike the dry/clercky writing style of this book), and get solid strategic guidance to start optimizing your lead generation strategy tomorrow... look further.
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    Muito bom!

    Livro muito bom, recomendo para quem deseja criar um departamento comercial ou explorar as mídias online.
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