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Persuasion : the act of convincing influencing or inducing. Great persuaders - people who can get into your brain and massage your cerebrum. Wow! What is more powerful than that? Our team here at The Skinny On has studied great persuaders going back hundreds of years. We synthesized 35 very respected very wordy books into 182 pages of straight-to-the-point insight. We learned that persuasiveness is an acquired skill. There are principles techniques and strategies that you can develop to boost your persuasive powers. This book will help you improve your persuasiveness. When you're able to persuade others to your point of view - when you can move minds - then you can do just about anything. In fact in almost every endeavor in life the more persuasive you are the more likely you will be successful. The Skinny On books examine and synthesize the leading research on an array of topics determine the bottom-line need-to-know information and present helpful analysis in an engaging stick-figure illustrated narrative. Designed to be read in just one hour readers can consume and comprehend their chosen subject quickly and effectively.

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