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    It gave me a lot to think about

    This book answered a lot of the questions I had about why some YouTube videos are popular. I don't think it was meant as a 'how to' book, but it could certainly be one if you seek YT fame. The book explains each style of video that appears on YT and gives examples. It then summarises at the end of each chapter yet but never feels like a textbook. It reads like a guy telling an enthrawling story that you don't want to interrupt. Kevin loves YouTube, and his passion shows in his writing. It is a really good book for those like me for whom the Internet is a recent invention, and who want to understand the social side of it.

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