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Ratings and Book Reviews (4 5 star ratings
4 reviews
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4.8 out of 5
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    Almost more of a philosophy book

    Jim's promise was that this book would have at least one tidbit in it that anyone would find valuable, and on that he certainly delivered. Basically the book is how people can adapt to and stand out in the modern post-internet/post-smart phone world, where we are flooded with content and people are forced to turn their filters into overdrive, quickly ignoring or forgetting what isn't valuable to them (skip-able) and latching on to what will provide them value. Jim calls those people and businesses who are able to stand out and continually serve their customers and community "unskippable". I like the word because it references our modern life and condition, whereas a different word like "extraordinary" or "memorable" does not fully encompass the context and quality he is trying to communicate. I enjoyed the many examples he used for businesses that did "unskippable" things, they sparked my imagination a bit. My one criticism is that because of the cross-genre format it sometimes comes across as scattered and the use of the word unskippable seems forced (especially in the life section.) It may just be because there are a lot of short sections at the end that repeat "Unskippable people do _____" and the repetition of the word makes it seem like it's losing meaning.
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    I could have used this five years ago!

    I could have used this book five years ago, but at least I have it now... I've listened to JIm on his podcast and liked what he had to say, so I reached out and got an advanced copy of the book. Jim seems pretty wise and full of common sense, and so does his book. Today's world is more competitive than ever, so it's also more important than ever to be different, but in a way that makes you unskippable. As a skills-based health coach, I know my methods are different. No extreme diets, quick fixes, or supplements required actually makes it harder to find clients. It's hard to compete with a magic pill. With my competition pushing quick fixes, detoxes, and cleanses, I need to stick to my guns, but also learn to be unskippable
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    A Wonderful, Insightful, and Challenging Read

    I loved this book. I am a father of five, author, entrepreneur, and teacher. This book challenged me in every area of my life. Seth-Godin-esk in insight (possibly the highest praise I can give a book) Unskippable will lead you to rethink how you are presenting yourself and your work to the world. I highly recommend this book.
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    Amazing book to help you in your business

    I really enjoyed reading this book by Jim Kukral, who has had enough experience of life to give a lot of helpful advice. It is motivational, inspiring, and educational. If you really want to know how to be better at meeting people's needs, whether in relationships or with clients, then read this book. In today's world of ads, so many are skippable, and not worth watching. Jim tells us how to avoid being like that, and to be more like an ad that people actually watch, one that is unskippable.
5

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