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Advertising & Promotion

If you like Advertising & Promotion eBooks, then you'll love these top picks.
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  • Contagious

    Why Things Catch On

    by Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

    $12.99 USD

  • Propaganda

    “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an ... Read more

    $11.59 USD

  • Marketing to the New Majority

    Strategies for a Diverse World

    Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself ... Read more

    $11.99 USD

  • Seducing Strangers

    How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

    by Josh Weltman ...
    How to get someone, somewhere, to do something.The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.Here’s how you can do it. And do it better. ... Read more

    $12.29 USD

  • How To Write A Good Advertisement

    A Short Course in Copywriting

    Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s "How to Win Friends and Influence People" made it a best-selling book in the 1930s."How to Write a Good Advertisement" is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good ... Read more

    $1.99 USD

  • Las Fórmulas Secretas de el Mago de la Publicidad

    En 100 capítulos llenos de ingenio, sabiduría y buen sentido poco común, Las Fórmulas Secretas conjuran la observaciones más provocativas del Mago sobre publicidad, negocios y la vida que le ha ganado ser un autor best-seller por su trilogía del Mago de Publicidad. ¡En éste tomo, el libro viene con más detalles prácticos y con una mordida más grande! Las Fórmulas Secretas de El Mago de la ... Read more

    $1.99 USD

  • Thinking Small

    The Long, Strange Trip of the Volkswagen Beetle

    by Andrea Hiott ...
    Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely ... Read more

    $7.99 USD

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Read more

    $19.49 USD

  • Controversies in Contemporary Advertising

    Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced ... Read more

    $65.29 USD

  • ROAS Recipe

    by Walid Attia ...
    ROAS Recipe The Complete Guide To Make 10 k a day from Facebook adsEarn $10.000 a day!HAVE YOU STRUGGLED TO GET ANY RESULTS FROM FACEBOOK ADS?Build a profitable Facebook ads machine with consistent profits. your complete guide to building , testing, stabilizing & profiting with Facebook adsThis PDF Book, your first step to hit a 6 or 7 figures Monthly stable income is Guaranteed☑️ How to test new ... Read more

    $2.43 USD

  • R.E.D. Marketing

    The Three Ingredients of Leading Brands

    Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands—Taco Bell, KFC, Pizza Hut—with a genuine track record of success.Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical ... Read more

    $16.99 USD

  • How to Use MailChimp for Beginners

    The Indie Author's Guide to Email Marketing

    As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, ... Read more

    $2.99 USD

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • Mastering Online Marketing

    by Magnus Unemyr ...
    Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but ... Read more

    Free

  • 15 Questions About Online Advertising

    series 15 Questions #1
    #NOT a real book (Just a screed)The real question of course is: Does online advertising work?Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.For starters, this is not a single question, but at least three different ones.The right question to ask would be: for whom does online advertising work?Do banner ads, what we once called interactive ... Read more

    Free

  • 15 Questions About Social Media

    series 15 Questions #2
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    series 15 Questions #3
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • How to Market a Book: Overperform in a Crowded Market

    Reedsy Marketing Guides, #1

    by Ricardo Fayet ...
    series Reedsy Marketing Guides #1
    Writing a book is hard. Marketing it can be even harder.Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. ... Read more

    Free

  • Kindle Bestseller Publishing (2019)

    Publish a #1 Bestseller in the next 30 Days! - The Proven 4-Week Formula to go from Zero to Bestseller as a first-time Author!

    series Influencer Fast Track #3
    Write & Publish an Amazon Kindle Bestseller in the next 30 Days!Updated 2019 Version!Sound to good to be true?Well, with the right strategy and proper research before you start, it is absolutely possible, even if:- you are not a writer- have no marketing experience- don’t have a large following yetAs a 10-time #1 Bestselling & Top 100 Business Author, Gundi knows a thing or two about writing & ... Read more

    Free

  • How to Talk to Anyone

    92 Little Tricks for Big Success in Relationships

    by Leil Lowndes ...
    "You'll not only break the ice, you'll melt it away with your new skills." -- Larry King"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, ... Read more

    $12.49 USD

  • Yes!

    50 Scientifically Proven Ways to Be Persuasive

    Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a ... Read more

    $12.99 USD

  • Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses

    Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media ... Read more

    Free

  • Strangers To Superfans

    A Marketing Guide to The Reader Journey

    series Let's Get Publishing #2
    From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by ... Read more

    $4.99 USD

  • All Marketers are Liars

    The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

    by Seth Godin ...
    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Read more

    $12.99 USD