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A Technique for Producing Ideas

by James Young ...

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate ... Read more

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A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate
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The Business of Aspiration

How Social, Cultural, and Environmental Capital Changes Brands

by Ana Andjelic ...

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back ... Read more

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The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back
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Crea tu tienda online

Todo lo que necesitas para generar y duplicar tus ingresos

by Verónica Avilés ...

El E-commerce es el negocio que revolucionó el mundo y que puede revolucionar tu mundo. Hay dos cosas que todo ser humano desea: más ingresos y más tiempo libre. Si tú anhelas esto y más para tu vida, el comercio online es una ola en constante crecimiento que te permitirá viajar por el mundo y disfrutar la vida ¡como siempre has querido!La reconocida autora de éxitos de ventas, Verónica Avilés, ... Read more

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El E-commerce es el negocio que revolucionó el mundo y que puede revolucionar tu mundo. Hay dos cosas que todo ser humano desea: más ingresos y más tiempo libre. Si tú anhelas esto y más para tu vida, el comercio online es una ola en constante crecimiento que te permitirá viajar por el mundo y disfrutar la vida ¡como siempre has querido!La reconocida autora de éxitos de ventas, Verónica Avilés,
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How to Talk to Anyone

92 Little Tricks for Big Success in Relationships

by Leil Lowndes ...

"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, ... Read more

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business,
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Ultimate Guide to Amazon Advertising

by Timothy P. Seward ...

Series series Ultimate Guide
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."—Steve Fisher, team lead, retail marketing, Lenovo"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really ... Read more

$8.99 USD or Free with Kobo Plus

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."—Steve Fisher, team lead, retail marketing, Lenovo"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really
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The Ultimate Twitter Marketing Bible

Unleash Social Media Content Marketing. Master Twitter for Increased Brand Visibility, Engagement & Sales

by Irina Bristow ...

Attention Business Owners, Marketers, and Entrepreneurs!Are you ready to dominate your niche on Twitter (X) and achieve unparalleled success with your social media marketing efforts? Look no further than "The Ultimate Twitter Marketing Bible" – your comprehensive, step-by-step guide to mastering the art and science of Twitter marketing.In this game-changing book, you'll discover:The secrets to ... Read more

$3.99 USD or Free with Kobo Plus

Attention Business Owners, Marketers, and Entrepreneurs!Are you ready to dominate your niche on Twitter (X) and achieve unparalleled success with your social media marketing efforts? Look no further than "The Ultimate Twitter Marketing Bible" – your comprehensive, step-by-step guide to mastering the art and science of Twitter marketing.In this game-changing book, you'll discover:The secrets to
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Personal Branding For Dummies

by Susan Chritton ...

The simple guide to managing your personal brand, a vital element of success in the professional worldPersonal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, ... Read more

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The simple guide to managing your personal brand, a vital element of success in the professional worldPersonal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities,
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Las Fórmulas Secretas de el Mago de la Publicidad

by Roy H. Williams ...

En 100 capítulos llenos de ingenio, sabiduría y buen sentido poco común, Las Fórmulas Secretas conjuran la observaciones más provocativas del Mago sobre publicidad, negocios y la vida que le ha ganado ser un autor best-seller por su trilogía del Mago de Publicidad. ¡En éste tomo, el libro viene con más detalles prácticos y con una mordida más grande! Las Fórmulas Secretas de El Mago de la ... Read more

$1.99 USD or Free with Kobo Plus

En 100 capítulos llenos de ingenio, sabiduría y buen sentido poco común, Las Fórmulas Secretas conjuran la observaciones más provocativas del Mago sobre publicidad, negocios y la vida que le ha ganado ser un autor best-seller por su trilogía del Mago de Publicidad. ¡En éste tomo, el libro viene con más detalles prácticos y con una mordida más grande! Las Fórmulas Secretas de El Mago de la
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Divining Desire

Focus Groups and the Culture of Consultation

by Liza Featherstone ...

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to ... Read more

$8.99 USD

An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to
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Big Design, Small Budget

Create a Glamorous Home in Nine Thrifty Steps

by Betsy Helmuth, John Ha ...

As seen on the TODAY Show!Homeowners and renters of all means dream of having a beautiful home. With the lingering recession, many of us have less to work with but still long to live in style. Big Design, Small Budget makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for designing on a budget.In the past year, ... Read more

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As seen on the TODAY Show!Homeowners and renters of all means dream of having a beautiful home. With the lingering recession, many of us have less to work with but still long to live in style. Big Design, Small Budget makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for designing on a budget.In the past year,
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Marketing Demystified

by Donna Anselmo ...

Series series Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the
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ROAS Recipe

by Walid Attia ...

ROAS Recipe The Complete Guide To Make 10 k a day from Facebook adsEarn $10.000 a day!HAVE YOU STRUGGLED TO GET ANY RESULTS FROM FACEBOOK ADS?Build a profitable Facebook ads machine with consistent profits. your complete guide to building , testing, stabilizing & profiting with Facebook adsThis PDF Book, your first step to hit a 6 or 7 figures Monthly stable income is Guaranteed☑️ How to test new ... Read more

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ROAS Recipe The Complete Guide To Make 10 k a day from Facebook adsEarn $10.000 a day!HAVE YOU STRUGGLED TO GET ANY RESULTS FROM FACEBOOK ADS?Build a profitable Facebook ads machine with consistent profits. your complete guide to building , testing, stabilizing & profiting with Facebook adsThis PDF Book, your first step to hit a 6 or 7 figures Monthly stable income is Guaranteed☑️ How to test new
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The Internet Ideology

From A as in Advertising to Z as in Zipcar

by Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

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Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
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Mastering Online Marketing

by Magnus Unemyr ...

Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but ... Read more

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Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but
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How to Market a Book: Overperform in a Crowded Market

Reedsy Marketing Guides, #1

by Ricardo Fayet ...

Series Book 1 - Reedsy Marketing Guides
Writing a book is hard. Marketing it can be even harder.Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you ... Read more

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Writing a book is hard. Marketing it can be even harder.Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you
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15 Questions About Online Advertising

by Massimo Moruzzi ...

Series Book 1 - 15 Questions
#NOT a real book (Just a screed)The real question of course is: Does online advertising work?Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.For starters, this is not a single question, but at least three different ones.The right question to ask would be: for whom does online advertising work?Do banner ads, what we once called interactive ... Read more

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#NOT a real book (Just a screed)The real question of course is: Does online advertising work?Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.For starters, this is not a single question, but at least three different ones.The right question to ask would be: for whom does online advertising work?Do banner ads, what we once called interactive
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15 Questions About Social Media

by Massimo Moruzzi ...

Series Book 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

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#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Read more
15 Questions About Native Advertising

by Massimo Moruzzi ...

Series Book 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

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#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
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Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses

by Alex Nkenchor Uwajeh ...

Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media ... Read more

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Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media
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Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

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The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
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Marketing Fastrack

The Little Book That Launched a New Business: $250,000 in 90 Days

by Aurora Winter ...

Series Book 1 - Turn Your Words Into Wealth
GOLD BOOK AWARD WINNER, PINNACLE ACHIEVEMENT AWARDS. QUICK READ, ACTIONABLEMarketing Fastrack generated $250,000 of new business in just 90 days, far exceeding my expectations. That shows the power of a "lead magnet" ... or a short book that attracts new leads.Discover how you could use a "lead magnet" to attract new business, new clients, new customers, or new patients. Model this successful lead ... Read more

Free

GOLD BOOK AWARD WINNER, PINNACLE ACHIEVEMENT AWARDS. QUICK READ, ACTIONABLEMarketing Fastrack generated $250,000 of new business in just 90 days, far exceeding my expectations. That shows the power of a "lead magnet" ... or a short book that attracts new leads.Discover how you could use a "lead magnet" to attract new business, new clients, new customers, or new patients. Model this successful lead
... Read more
The Author Startup: A Radical Approach To Rapidly Writing and Self-Publishing Your Book On Amazon

by Ray Brehm ...

How to Launch Your Book like a "Lean" Startup CompanyYou won't find this anywhere else."What is the fastest way I can get my book done?" I pondered the question a minute. There is all this extravagant education out there on writing a book, filled with hundreds of things to do. But the truth is, you do 20% of the work for 80% of the result (The Pareto Principle).How does one accomplish this? By ... Read more

Free

How to Launch Your Book like a "Lean" Startup CompanyYou won't find this anywhere else."What is the fastest way I can get my book done?" I pondered the question a minute. There is all this extravagant education out there on writing a book, filled with hundreds of things to do. But the truth is, you do 20% of the work for 80% of the result (The Pareto Principle).How does one accomplish this? By
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Yes!

50 Scientifically Proven Ways to Be Persuasive

by Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. ...

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a ... Read more

$12.99 USD

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a
... Read more
Strangers To Superfans

A Marketing Guide to The Reader Journey

by David Gaughran ...

Series Book 2 - Let's Get Publishing
From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by ... Read more

$4.99 USD or Free with Kobo Plus

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by
... Read more