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Advertising & Promotion eBooks

If you like Advertising & Promotion eBooks, then you'll love these top picks.
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  • How to Talk to Anyone

    92 Little Tricks for Big Success in Relationships

    by Leil Lowndes ...
    "You'll not only break the ice, you'll melt it away with your new skills." -- Larry King"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, ... Read more

    $12.99 USD

  • The Art & Craft of PR

    Creating the Mindset and Skills to Succeed in Public Relations Today

    by Sandra Stahl ...
    This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business ... Read more

    $13.14 USD or Free with Kobo Plus

  • The Fashion Business

    Theory and Practice in Strategic Fashion Management

    by Dario Golizia ...
    This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, ... Read more

    $54.99 USD

  • Acting in Commercials

    A Guide to Auditioning and Performing on Camera

    by Joan See ...
    Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the ... Read more

    $6.99 USD

  • How to Market a Children's Book

    Children’s print book, eBook and audiobook marketing, translations and selling foreign rights

    Do you need help with your children’s book marketing?Whether you’ve just published your first children’s book or are struggling to increase sales of your existing titles, How to Market a Children’s Book is here to help.Packed full of practical guidance, and drawing on over 10 years’ experience of children’s book marketing by bestselling children’s author Karen Inglis, it offers a trusted resource ... Read more

    $5.99 USD

  • Ogilvy on Advertising in the Digital Age

    by Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Read more

    $17.99 USD

  • The Ultimate Copywriting Guide for Beginners to Advanced

    A short course on learning copywriting that sells, a book/workbook/handbook of web copywriting for business advertising,social media & email

    by Neil Hoechlin ...
    "YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK"This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now!This book is targetted for beginning copywriting ... Read more

    $3.44 USD or Free with Kobo Plus

  • Bargain Fever

    How to Shop in a Discounted World

    by Mark Ellwood ...
    When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

    $14.99 USD

  • Las Fórmulas Secretas de el Mago de la Publicidad

    En 100 capítulos llenos de ingenio, sabiduría y buen sentido poco común, Las Fórmulas Secretas conjuran la observaciones más provocativas del Mago sobre publicidad, negocios y la vida que le ha ganado ser un autor best-seller por su trilogía del Mago de Publicidad. ¡En éste tomo, el libro viene con más detalles prácticos y con una mordida más grande! Las Fórmulas Secretas de El Mago de la ... Read more

    $1.99 USD or Free with Kobo Plus

  • Marketing Demystified

    by Donna Anselmo ...
    Series series Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

    $23.99 USD


    by JOSH FREEMAN ...
    "Marketing Strategies to Grow Your Small Business" is a dynamic and insightful guide that caters specifically to entrepreneurs and small business owners looking to expand their reach and enhance their brand presence. This book offers a comprehensive array of proven marketing techniques and tactics tailored to the unique challenges and opportunities of small enterprises.From creating a compelling ... Read more

    $7.99 USD or Free with Kobo Plus

  • Pushing Cool

    Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

    by Keith Wailoo ...
    Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day.Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy ... Read more

    $21.99 USD

  • Profit over Privacy

    How Surveillance Advertising Conquered the Internet

    by Matthew Crain ...
    A deep dive into the political roots of advertising on the internetThe contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much ... Read more

    $17.99 USD

  • ROAS Recipe

    by Walid Attia ...
    ROAS Recipe The Complete Guide To Make 10 k a day from Facebook adsEarn $10.000 a day!HAVE YOU STRUGGLED TO GET ANY RESULTS FROM FACEBOOK ADS?Build a profitable Facebook ads machine with consistent profits. your complete guide to building , testing, stabilizing & profiting with Facebook adsThis PDF Book, your first step to hit a 6 or 7 figures Monthly stable income is Guaranteed☑️ How to test new ... Read more

    $2.40 USD or Free with Kobo Plus

  • Universal Principles of Branding

    100 Key Concepts for Defining, Building, and Delivering Brands

    by Mark Kingsley ...
    Series series Rockport Universal
    Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ... Read more

    $28.99 USD

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more


  • Mastering Online Marketing

    by Magnus Unemyr ...
    Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but ... Read more


  • 15 Questions About Online Advertising

    Series Book 1 - 15 Questions
    #NOT a real book (Just a screed)The real question of course is: Does online advertising work?Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.For starters, this is not a single question, but at least three different ones.The right question to ask would be: for whom does online advertising work?Do banner ads, what we once called interactive ... Read more


  • How to Market a Book: Overperform in a Crowded Market

    Reedsy Marketing Guides, #1

    by Ricardo Fayet ...
    Series Book 1 - Reedsy Marketing Guides
    Writing a book is hard. Marketing it can be even harder.Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you ... Read more


  • 15 Questions About Social Media

    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more


  • 15 Questions About Native Advertising

    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more


  • Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses

    Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media ... Read more


  • Contagious

    Why Things Catch On

    by Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

    $13.99 USD

  • Marketing Fastrack

    The Little Book That Launched a New Business: $250,000 in 90 Days

    by Aurora Winter ...
    Series Book 1 - Turn Your Words Into Wealth
    GOLD BOOK AWARD WINNER, PINNACLE ACHIEVEMENT AWARDS. QUICK READ, ACTIONABLEMarketing Fastrack generated $250,000 of new business in just 90 days, far exceeding my expectations. That shows the power of a "lead magnet" ... or a short book that attracts new leads.Discover how you could use a "lead magnet" to attract new business, new clients, new customers, or new patients. Model this successful lead ... Read more