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Marketing & Sales eBooks

If you like Marketing & Sales eBooks, then you'll love these top picks.
Showing 1 - 24 of 47929 Results
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  • Marketing Made Simple

    A Step-by-Step StoryBrand Guide for Any Business

    Series series Made Simple Series
    This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone ... Read more

    $14.99 USD $2.99 USD

  • Brand Identity Breakthrough

    How to Craft Your Company's Unique Story to Make Your Products Irresistible

    Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?With a decade of experience studying businesses across the world, Diehl has unlocked the key to ... Read more

    $9.99 USD

  • Jeffrey Gitomer's Sales Manifesto

    Imperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...For the Next Decade

    Jeffrey Gitomer’sSALES MANIFESTOImperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...For the Next Decade After 50 years of successfully making sales all over the world.After delivering more than 2,500 customized speeches to the world's biggest companies.After establishing an unrivaled social platform with millions of views and followers.After leading ... Read more

    $14.99 USD

  • Wellness Culture

    How the Wellness Movement has been used to Empower, Profit and Misinform

    Series series SocietyNow
    Wellness has become synonymous with yoga, meditation, and other forms of self-care. Over the past 60 years, what began as an alternative to mainstream medicine has coalesced with consumer culture and has been commercialised to such an extent that the term is now synonymous with an industry of exclusive products and services.This book traces the emergence of wellness culture as a countercultural ... Read more

    $21.99 USD

  • The Tipping Point

    How Little Things Can Make a Big Difference

    From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... Read more

    $11.99 USD

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — ... Read more

    $15.99 USD $2.99 USD

  • Socialize Your Patient Engagement Strategy

    How Social Media and Mobile Apps Can Boost Health Outcomes

    Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and ... Read more

    $180.99 USD $46.99 USD

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

    $15.99 USD $1.99 USD

  • Red-Handed

    How American Elites Get Rich Helping China Win

    #1 New York Times BestsellerPeter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted.That the Chinese government seeks to infiltrate American institutions is hardly surprising. What is wholly new, however, are the number of American elites who are eager to help the Chinese dictatorship in its quest for global hegemony ... Read more

    $20.99 USD $2.99 USD or Free with Kobo Plus

  • To Sell Is Human

    The Surprising Truth About Moving Others

    **Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion*,* comes a surprising--and surprisingly useful--new book that explores the power of ... Read more

    $12.99 USD

  • Narrative Economics

    How Stories Go Viral and Drive Major Economic Events

    From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic virusesStories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in ... Read more

    $15.99 USD

  • Birds of All Feathers: Doing Diversity and Inclusion Right

    by Michael Bach ...
    A book isn’t going to end racism or inequity. But it can be a start.Birds of All Feathers is a timely call to action for employers, HR professionals, managers and employees to address diversity and inclusion—because it’s not just the right thing to do, but the smart thing to do.Michael Bach helps you develop a better understanding around the nuances of terms like diversity versus inclusion and ... Read more

    $9.99 USD or Free with Kobo Plus

  • Building a StoryBrand 2.0

    Clarify Your Message So Customers Will Listen

    by Donald Miller ...
    When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Read more

    $14.99 USD

  • Hoodwinked

    How Marketers Use the Same Tactics as Cults

    Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as ... Read more

    $19.99 USD

  • 聰明簡潔的溝通:200字寫重點,26秒贏得注意力

    Smart Brevity The Power of Saying More with Less

    Series series 財經企管
    《華爾街日報》、《今日美國》暢銷書數位時代的寫作聖經,推文、郵件、簡報全適用你知道嗎?◆有三分之一的電子郵件根本沒人打開◆大多數新聞報導都沒有人想看◆你買來的書,許多章節連翻都沒翻在資訊爆炸的時代,每天產生的數十億文字都在讓人浪費時間!科學數據怎麼說:◆眼動追蹤研究顯示,一個人平均花26秒閱讀一篇內容。◆研究發現,200字之後的閱讀率大幅下降。◆我們每天查看手機344次,但大腦卻在17毫秒內就判斷是否喜歡點閱的內容。不喜歡,就關掉。為什麼重要:這是一套顛覆一般認知的溝通法則,教你用最少的字說出更豐富的故事,簡報、文案、電子郵件……都適用。... ... Read more

    $10.99 USD

  • Smart Selling

    by Gerry Layo ...
    A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales. ... Read more

    $9.99 USD

  • Move Fast and Break Things

    How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

    The book that started the Techlash.A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original ... Read more

    $11.99 USD

  • Criminology on Trump

    by Gregg Barak ...
    Series series Crimes of the Powerful
    Criminology on Trump is a criminological investigation of the world’s most successful outlaw, Donald J. Trump. Over the course of five decades, Donald Trump has been accused of sexual assault, tax evasion, money laundering, non-payment of employees, and the defrauding of tenants, customers, contractors, investors, bankers, and charities. Yet, he has continued to amass wealth and power. In this ... Read more

    $29.99 USD

  • How We Eat

    The Brave New World of Food and Drink

    An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.Our food system is undergoing a total transformation that impacts how we produce, ... Read more

    $13.99 USD

  • Built to Last

    Successful Habits of Visionary Companies

    Series Book 2 - Good to Great
    "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters ... Read more

    $14.99 USD $1.99 USD or Free with Kobo Plus

  • The Hawke Method

    The Three Principles of Marketing that Made Over 3,000 Brands Soar

    by Erik Huberman ...
    Offers advice for brand growth and improvementFeatures an easy-to-understand guide to making the most of one’s marketing effortsWill appeal to the next generation of entrepreneursGives insider advice on how to efficiently navigate the marketing funnelGives real world marketing examplesIs an approachable manual to best marketing practicesPerfect for anyone on the journey to owning their own ... Read more

    $0.99 USD or Free with Kobo Plus

  • Counterintuitive Marketing

    Achieving Great Results Using Common Sense

    Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.In Counterintuitive Marketing, Clancy and Krieg trace the high ... Read more

    $15.99 USD

  • 品牌的技術和藝術:向廣告鬼才葉明桂學洞察力與故事力(暢銷慶祝版)

    by 葉明桂 ...
    這時代要賣的不只是商品,更是洞察人性的故事全聯、高鐵、左岸咖啡、茶裏王廣告成功背後的推手之一奧美集團首席策略顧問、廣告鬼才葉明桂三十八年功力首度傳授網路時代人人都要有的洞察力和故事力好廣告需要創意與策略,更需要找到觸動人心的那把關鍵鑰匙!.這是一本老師傅的精華!如果你是行銷人或商人,本書將啟發你推廣商品的點子;如果你是開店的老闆,本書可以教你差異化定位;對於從事數位行銷傳播的工作者,本書將補足你數位傳播所需要加強的品牌專業。「你相信世界上有這麼一間左岸咖啡館嗎?」「我希望有!」擁有三十八年廣告界經驗,葉明桂擅於精準觀察現代人需求與世代價值觀的變動,成功打造左岸咖啡館、麥斯威爾咖啡、茶裏王、高鐵、全聯等50個著名品牌。透過品牌形象建立的案例經驗,葉明桂將與讀者分享他的說故事心法,教你說出打動人心的好故事。葉明桂以十幾篇文章來... ... Read more

    $9.99 USD $8.99 USD

  • The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

    Four Must-Win Conversations to Keep and Grow Your Customers

    Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to ... Read more

    $25.99 USD