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The Elements of Style, Fourth Edition

by William Strunk, Jr., E.B. White ...

The Elements of Style is a prescriptive American English writing style guide in numerous editions. The original was composed by William Strunk Jr., in 1918, and published by Harcourt, in 1920, comprising eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often ... Read more

$1.99 USD or Free with Kobo Plus

The Elements of Style is a prescriptive American English writing style guide in numerous editions. The original was composed by William Strunk Jr., in 1918, and published by Harcourt, in 1920, comprising eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often
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The Art of Being Right

38 Ways to Win an Argument

by Arthur Schopenhauer ...

The Art of Being Right: 38 Ways to Win an Argument by Arthur Schopenhauer (Bauer World Press)Unlock the secrets to mastering the art of argument with Arthur Schopenhauer's The Art of Being Right: 38 Ways to Win an Argument. This classic guide reveals powerful strategies for debating and persuading others, offering timeless insights into the tactics and psychological maneuvers that can turn the ... Read more

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The Art of Being Right: 38 Ways to Win an Argument by Arthur Schopenhauer (Bauer World Press)Unlock the secrets to mastering the art of argument with Arthur Schopenhauer's The Art of Being Right: 38 Ways to Win an Argument. This classic guide reveals powerful strategies for debating and persuading others, offering timeless insights into the tactics and psychological maneuvers that can turn the
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Don't Buy It

The Trouble with Talking Nonsense about the Economy

by Anat Shenker-Osorio ...

After everything that's happened, how is it possible that conservatives still win debates about the economy? Time and again the right wins over voters by claiming that their solutions are only common sense, even as their tired policies of budgetary sacrifice and corporate plunder both create and prolong economic disaster. Why does the electorate keep buying what they're selling? According to ... Read more

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After everything that's happened, how is it possible that conservatives still win debates about the economy? Time and again the right wins over voters by claiming that their solutions are only common sense, even as their tired policies of budgetary sacrifice and corporate plunder both create and prolong economic disaster. Why does the electorate keep buying what they're selling? According to
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How to Tell a Story

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by The Moth, Meg Bowles, Catherine Burns, Jenifer Hixson, Sarah Austin Jenness, Kate Tellers ...

NEW YORK TIMES BESTSELLER • The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth“From toasts to eulogies, from job interviews to social events, this book will help you with ideas, structure, delivery and more.”—CNNLONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARDOver the past twenty-five years, ... Read more

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On Speaking Well

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A presidential speechwriter offers practical wisdom and insightful tips in this authoritative guide to writing and giving a speech.For anyone who fears the thought of writing and giving a speech—be it to business associates, or at a wedding—help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including ... Read more

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A presidential speechwriter offers practical wisdom and insightful tips in this authoritative guide to writing and giving a speech.For anyone who fears the thought of writing and giving a speech—be it to business associates, or at a wedding—help is at hand. Acclaimed presidential speechwriter Peggy Noonan shares her secrets to becoming a confidence, persuasive speaker demystifying topics including
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Guía de conversación italiano

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Series series Espasa Idiomas
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Watching My Language:

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America's most entertaining language maven is back with more words to live by in his latest exploration of hot catchphrases, syntactical controversies, and other matters of national linguistic importance.Before you scratch that seven-year-itch, you might want to know where it came from. And before someone blurts, "You just don't get it," perhaps you should consult the Pulitzer Prize winning ... Read more

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America's most entertaining language maven is back with more words to live by in his latest exploration of hot catchphrases, syntactical controversies, and other matters of national linguistic importance.Before you scratch that seven-year-itch, you might want to know where it came from. And before someone blurts, "You just don't get it," perhaps you should consult the Pulitzer Prize winning
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Winning Arguments

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by Stanley Fish ...

A lively and accessible guide to understanding rhetoric by the world class English and Law professor and bestselling author of How to Write a Sentence.Ever wonder how gay marriage became accepted over such a short period, after thousands of years of peril? Or how you were dumb enough to get in that last quarrel with your significant other? Or how Donald Trump became the clear front-runner in the ... Read more

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A lively and accessible guide to understanding rhetoric by the world class English and Law professor and bestselling author of How to Write a Sentence.Ever wonder how gay marriage became accepted over such a short period, after thousands of years of peril? Or how you were dumb enough to get in that last quarrel with your significant other? Or how Donald Trump became the clear front-runner in the
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Series Book 11 - Books for Writers
Do you want to create, publish and market your audiobooks?Are you ready to use podcasting to grow your author brand and reach more readers with your books?Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. ... Read more

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Architects of Memory

Information and Rhetoric in a Networked Archival Age

by Nathan R. Johnson ...

Series series Rhetoric, Culture, and Social Critique
Probes the development of information management after World War II and its consequences for public memory and human agencyWe are now living in the richest age of public memory. From museums and memorials to the vast digital infrastructure of the internet, access to the past is only a click away. Even so, the methods and technologies created by scientists, espionage agencies, and information ... Read more

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Trash Talk

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The Ancient Art of Thinking For Yourself

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How rhetoric—the art of persuasion—can help us navigate an age of misinformation, conspiracy theories, and political acrimonyThe discipline of rhetoric was the keystone of Western education for over two thousand years. Only recently has its perceived importance faded.In this book, renowned rhetorical scholar Robin Reames argues that, in today’s polarized political climate, we should all care ... Read more

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From one of America's most influential teachers, a collection of the best writing advice distilled from fifty language books -- from Aristotle to Strunk and White.With so many excellent writing guides lining bookstore shelves, it can be hard to know where to look for the best advice. Should you go with Natalie Goldberg or Anne Lamott? Maybe William Zinsser or Stephen King would be more appropriate ... Read more

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The Adventure of English

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by Melvyn Bragg ...

Here is the riveting story of the English language, from its humble beginnings as a regional dialect to its current preeminence as the one global language, spoken by more than two billion people worldwide. In this groundbreaking book, Melvyn Bragg shows how English conquered the world. It is a magnificent adventure, full of jealousy, intrigue, and war—against a hoard of invaders, all armed with ... Read more

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The Rhetoric of Fascism

by Nathan Crick, Patrick D. Anderson, Rya Butterfield, Elizabeth R. Earle, Zac Gershberg, Stephen John Hartnett, Marie-Odile N. Hobeika, Sean Illing, Jacob A. Miller-Klugesherz, Fernando Ismael Quiñones Valdivia0, Patricia Roberts-Miller1, Raquel M. Robvais2, Bradley A. Serber3, Ryan Skinnell4 ...

Series series Rhetoric, Culture, and Social Critique
Highlights the persuasive devices most common to fascist appealsFascism has resurfaced as one of the most pressing problems of our time. The rise of extremist parties and candidates in Europe, the United States, and around the globe has led even mainstream political commentators to begin using the term “fascism” to describe dangerous movements that have revived and repackaged many of the ... Read more

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Highlights the persuasive devices most common to fascist appealsFascism has resurfaced as one of the most pressing problems of our time. The rise of extremist parties and candidates in Europe, the United States, and around the globe has led even mainstream political commentators to begin using the term “fascism” to describe dangerous movements that have revived and repackaged many of the
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Understanding Humor through Communication

Why Be Funny, Anyway?

by John C. Meyer, University of Southern Mississippi ...

Understanding Humor through Communication explores theories of humor origin as well as humor functions in human groups and societies through communication. A model of humor decision by individuals is detailed, followed by humor’s emergence in communication. Elements of humor sources (incongruity, superiority, and relief), humor intent (comic or tragic perspectives), and humor perception (ego ... Read more

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Understanding Humor through Communication explores theories of humor origin as well as humor functions in human groups and societies through communication. A model of humor decision by individuals is detailed, followed by humor’s emergence in communication. Elements of humor sources (incongruity, superiority, and relief), humor intent (comic or tragic perspectives), and humor perception (ego
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Kenneth Burke + The Posthuman

Edited by Chris Mays, Nathaniel A. Rivers, Kellie Sharp-Hoskins ...

Series series RSA Series in Transdisciplinary Rhetoric
While rhetoric as a discipline is firmly planted in humanism and anthropology, posthumanism seeks to leave the human behind. This highly original examination of Kenneth Burke’s thought grapples with these ostensibly contradictory concepts as opportunities for invention, revision, and, importantly, transdisciplinary knowledge making.Rather than simply mapping posthumanist rhetorics onto Burke’s ... Read more

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While rhetoric as a discipline is firmly planted in humanism and anthropology, posthumanism seeks to leave the human behind. This highly original examination of Kenneth Burke’s thought grapples with these ostensibly contradictory concepts as opportunities for invention, revision, and, importantly, transdisciplinary knowledge making.Rather than simply mapping posthumanist rhetorics onto Burke’s
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Farnsworth's Classical English Rhetoric

by Ward Farnsworth ...

Series Book 1 - Farnsworth's Classical English series
“I must refrain from shouting what a brilliant work this is (præteritio). Farnsworth has written the book as he ought to have written it – and as only he could have written it (symploce). Buy it and read it – buy it and read it (epimone).”—Bryan A. Garner, Garner's Modern English UsageEveryone speaks and writes in patterns. Farnsworth is your guide to patterns known as rhetorical figures that can ... Read more

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“I must refrain from shouting what a brilliant work this is (præteritio). Farnsworth has written the book as he ought to have written it – and as only he could have written it (symploce). Buy it and read it – buy it and read it (epimone).”—Bryan A. Garner, Garner's Modern English UsageEveryone speaks and writes in patterns. Farnsworth is your guide to patterns known as rhetorical figures that can
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Stop Talking, Start Influencing

12 Insights From Brain Science to Make Your Message Stick

by Jared Cooney Horvath, PhD, MEd ...

Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every day we work to disseminate knowledge and wisdom to others. The problem is that very few of us have ever been taught how to teach! Drawing on Jared Cooney Horvath’s nearly 15 years of experience ... Read more

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Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every day we work to disseminate knowledge and wisdom to others. The problem is that very few of us have ever been taught how to teach! Drawing on Jared Cooney Horvath’s nearly 15 years of experience
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Doublespeak

by William Lutz ...

Series Book 1 - Rebel Reads
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicine ... Read more

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Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicine
... Read more
Summary: Empire of Illusion

Review and Analysis of Chris Hedges's Book

by BusinessNews Publishing ...

The must-read summary of Chris Hedges's book: “Empire of Illusion: The End of Literacy and the Triumph of Spectacle”.This complete summary of "Empire of Illusion" by Chris Hedges, a prominent American activist and minister, presents his account of the rise of a “post-literate society” that has created a world of false certainty and magic. He argues that political discourse has been taken over by ... Read more

$9.99 USD or Free with Kobo Plus

The must-read summary of Chris Hedges's book: “Empire of Illusion: The End of Literacy and the Triumph of Spectacle”.This complete summary of "Empire of Illusion" by Chris Hedges, a prominent American activist and minister, presents his account of the rise of a “post-literate society” that has created a world of false certainty and magic. He argues that political discourse has been taken over by
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Penn Statements, Vol. 40

Student Compositions from the Program in Writing and Rhetoric

Edited by Alex Sibo, Tyler Arsuaga ...

Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles. ... Read more

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Penn Statements is a reader of student essays and compositions from courses offered through Penn State's Program in Writing and Rhetoric. All essays are submitted by students and are used as examples of student writers engaging with rhetorical principles.
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El método H.A.B.L.A

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by Alvaro Gordoa ...

Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida.El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en ... Read more

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The Elements of Style, Fourth Edition

by William Strunk, Jr., E.B. White ...

'The Elements of Style' (1918), by William Strunk, Jr., is an American English writing style guide. It is the best-known, most influential prescriptive treatment of English grammar and usage, and often is required reading and usage in U.S. high school and university composition classes. This edition of 'The Elements of Style' details eight elementary rules of usage, ten elementary principles of ... Read more

$0.99 USD or Free with Kobo Plus

'The Elements of Style' (1918), by William Strunk, Jr., is an American English writing style guide. It is the best-known, most influential prescriptive treatment of English grammar and usage, and often is required reading and usage in U.S. high school and university composition classes. This edition of 'The Elements of Style' details eight elementary rules of usage, ten elementary principles of
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