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  • Social Media for Journalists

    Principles and Practice

    "Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 NewsThe essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to ... Read more

    $40.49 USD

  • Social Media for Journalists

    Principles and Practice

    "Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 NewsThe essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to ... Read more

    $40.49 USD

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  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    by Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Read more

    $35.99 USD

  • The Googlization of Everything

    (And Why We Should Worry)

    In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used ... Read more

    $20.49 USD

  • International Communications Strategy

    Developments in Cross-Cultural Communications, PR and Social Media

    International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously ... Read more

    $44.99 USD

  • Business Architecture Made Easy

    - A Journey from Complexity to Simplicity

    Whether you are about to embark on a major business transformation or you simply want to be better prepared for the next challenging period in your business organization, this book is designed to help you. The author makes no apology for keeping this book easy to understand, targeting the book at everyone from the CEO to front line operatives and taking each of them on a journey from complexity to ... Read more

    $8.99 USD

  • Online Public Relations

    A Practical Guide to Developing an Online Strategy in the World of Social Media

    series PR In Practice
    The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of ***Online Public Relations***shows readers how to use this potent and energizing medium intelligently and effectively.David Phillips explores the growth of ... Read more

    $33.79 USD

  • Share This

    The Social Media Handbook for PR Professionals

    Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it ... Read more

    $19.00 USD

  • Effective Internal Communication

    series PR In Practice
    Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.In a practical and jargon ... Read more

    $33.79 USD

  • Studying Human Resource Management

    Written by experts in the field with a wealth of academic and practical experience, Studying Human Resource Management is essential reading for all those studying the CIPD Level 5 Intermediate qualification in HRM. With its discussion of studying HRM, managing and co-ordinating the HR function and business issues in the context of HR, this is also invaluable reading for all students on ... Read more

    $62.99 USD

  • Develop Your PR Skills

    series Creating Success
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Read more

    $11.59 USD

  • Introducing Public Relations

    Theory and Practice

    Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of ... Read more

    $37.79 USD