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eBooks de Marketing y ventas

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  • Weird Things Customers Say in Bookstores

    Booksellers share the quirky questions and odd requests from customers that leave them speechless . . .“I’ve forgotten my glasses, can you read me the first chapter?”“Did Beatrix Potter ever write a book about dinosaurs?”“Excuse me . . . is this book edible?”Filled with funny, quirky illustrations by the BAFTA Award-winning Brothers McLeod and featuring contributions from booksellers across the ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • The Dumb Money

    The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

    de Ben Mezrich ...
    Named a Best Book of the Year by New York Post!From the author of the book that became the iconic The Social Network movie, here is the definitive take on one of the wildest stories ever--the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight, marking an unforgettable event in financial history.Bestselling author Ben Mezrich offers a gripping, beat-by-beat account ... Leer más

    Antes $11.99 USD Ahora $2.99 USD

  • Day Trading Attention

    How to Actually Build Brand and Sales in the New Social Media World

    New York Times and USA Today Bestseller“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Leer más

    Antes $17.99 USD Ahora $1.99 USD

  • Freakonomics Rev Ed

    A Rogue Economist Explores the Hidden Side of Everything

    The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, ... Leer más

    $8.49 USD

  • Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

    Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life.EXPERT RAVES“In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you ... Leer más

    $9.99 USD

  • Resonate

    Present Visual Stories that Transform Audiences

    de Nancy Duarte ...
    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to actionPresentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first ... Leer más

    $19.00 USD

  • How not to Plan

    66 ways to screw it up

    de APG Ltd ...
    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot ... Leer más

    $8.99 USD

  • Stories That Stick

    How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

    de Kindra Hall ...
    What stories do you need to tell, and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to ... Leer más

    $15.99 USD

  • The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate ... Leer más

    $11.99 USD

  • The High Price of Materialism

    de Tim Kasser ...
    A study of how materialism and consumerism undermine our quality of life.In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown that once we have sufficient food, shelter, and clothing, further material gains do little to improve our ... Leer más

    $18.99 USD

  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early ... Leer más

    Antes $19.99 USD Ahora $2.99 USD

  • Flawless

    Lessons in Looks and Culture from the K-Beauty Capital

    de Elise Hu ...
    **One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration ... Leer más

    Antes $12.99 USD Ahora $4.99 USD

  • Little Bosses Everywhere

    How the Pyramid Scheme Shaped America

    de Bridget Read ...
    **A “gripping” (The Washington Post) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society.“Reads like a thriller . . . masterfully illuminates the tricks and sleights of hand that in multilevel marketing are simply the rules of doing business.”—The New York ... Leer más

    $13.99 USD

  • Building a StoryBrand 2.0

    Clarify Your Message So Customers Will Listen

    de Donald Miller ...
    When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Leer más

    $14.99 USD

  • The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Supply Chain Strategy and Financial Metrics

    The Supply Chain Triangle Of Service, Cost And Cash

    Supply Chain Strategy and Financial Metrics is a step-by-step guide to balancing the triangle of service, cost and cash which is the essence of supply chain management.Supply chains have become increasingly strategy-driven, and this Supply Chain Triangle approach puts the supply chain at the heart of the strategy discussion instead of seeing it as a result.Supply Chain Strategy and Financial ... Leer más

    $55.99 USD

  • Rogues' Gallery

    The Rise (and Occasional Fall) of Art Dealers, the Hidden Players in the History of Art

    de Philip Hook ...
    This “expert and elegantly written” book reveals how dealers have been a major force in art history from the Renaissance to the avant garde (The Guardian, UK).Philip Hook’s riveting narrative takes us from the early days of art dealing in Antwerp, where paintings were sold by weight, to the unassailable hauteur of contemporary galleries in New York, London, Paris, and beyond. Along the way, we ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Delivering Happiness

    A Path to Profits, Passion, and Purpose

    de Tony Hsieh ...
    Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, ... Leer más

    $11.99 USD

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.As Americans, we assume that more choice means better options and greater satisfaction. But ... Leer más

    Antes $14.99 USD Ahora $1.99 USD

  • Founding Sales

    The Early Stage Go-to-Market Handbook

    This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B ... Leer más

    $44.99 USD o gratis con Kobo Plus

  • The Activator Advantage

    What Today's Rainmakers Do Differently

    A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This ... Leer más

    $25.99 USD

  • The Tipping Point

    How Little Things Can Make a Big Difference

    From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... Leer más

    $11.99 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Leer más

    $21.99 USD

  • Why Is Your Name Upside Down?

    Stories From a Life in Advertising

    de David Oakley ...
    Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. ... Leer más

    $4.99 USD o gratis con Kobo Plus