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    Why you should read "Start With Why"

    I have been both a student and teacher or Shared Vision for some years now, and I always struggle to put into words what happens when a team reaches a state of Shared Vision. The magic that occurs is difficult to describe. Simon Sinek manages to describe from an individuals perspective what I find happens on a high functioning team: they know "why" they are doing what they are doing. It is about a shared understanding of purpose that isn't about "how" or "what"' but about why. I think the Liberal Party has a lot to learn from this book. No matter how many times we say that we know what we stand for, sometime during the mid to late 90s we lost the "Why". We need to get the why back if we ever hope to win back the hearts and minds of Canadian voters. I think a lot of my business friends would get a lot form this book as well. It is strange to me that no matter how successful the businesses that "Start With Why" are, it seems like the primary role of the professional business person is to shift the why to how and what. These really aren't new concepts or lessons. Anyway, I really enjoyed this book, and the TED talk that put me on to it: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html. Give it a watch, and then give the book a read.
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    Insightful and Knowledge Based Read

    I really enjoyed this book for its knowledge and insight into the general running and operation of a business. It also helped me distinguish my own why and my "how" people. If you have an open mind you can take a lot of information from this book.
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    Great read!

    It does not matter what industry you work or study in, you should read this book. It could help you find your own direction.
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    Transforming

    This book has forever changed my understanding of leadership.
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    Why I liked it

    The reading of this book took place during an interesting time of my life, my umpteenth existential crisis. What better way to revitalize yourself and regain your raison d'être by asking yourself some big questions like, why do you get up in the morning? Although a bit repetitive, Sinek really drives the message home for me and my workplace. What does success really mean and how will you know if you get there? These are two fundamental questions that really help me probe my own WHY. I recommend the TEDtalk but if you need a little more inspiration, you'll definitely find it even by simply glossing over these pages.
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