Two companies. Two opposing cultures. One multi-billion-dollar video-game empire.Stay Awhile and Listen: How Two Blizzards Unleashed Diablo and Forged a Video-Game Empire - Book 1 invites readers to discover the origin of Blizzard North, a studio built by gamers, for gamers, and Blizzard Entertainment, a convergence of designers driven to rule their industry.Composed from exhaustive research and hundreds of personal interviews, the Stay Awhile and Listen series divulges the...

Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.In Marketing to Mindstates, Will Lea...

In 1980, computers were instruments of science and mathematics, military secrets and academia. Stern administrators lorded over sterile university laboratories and stressed one point to the wide-eyed students privileged enough to set foot within them: Computers were not toys.Defying authority, hackers seized control of monolithic mainframes to create a new breed of computer game: the roguelike, cryptic and tough-as-nails adventures drawn from text-based symbols instead of state-of-...

Your company has an unfair advantage over the competition—and it’s an advantage just waiting for you to leverage it.It could be proprietary data, or connections to influential people. Maybe it’s your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you’re not alone in neglecting this superpower. In fact, most companies don’t know they have a particular advantage in the market, and if they do know, they don...

The Sports Pages, the third volume in Jon Scieszka's Guys Read Library of Great Reading, features ten short stories guaranteed to put you in the ring, under the basket, and right behind home plate.From fiction to nonfiction, from baseball to mixed martial arts and everything in between, these are a collection of stories about the rush of victory and the crush of defeat on and off the field.Authors include Dustin Brown, James Brown, Joseph Bruchac, Chris Crutcher, T...

Dr. Sergei Karlovich—codenamed Seagull—is one of the most brilliant, powerful, and dangerous of Russian operatives. He seeks a hideous form of revenge for what Luc Ponti and his SPI (Super Paranormal Intelligence) Team wrought on his daughter, Tamara Carlin, a Russian double agent within the CIA. Should Seagull succeed, it could place the world in jeopardy of falling under Russian global dominance.Seagull’s Revenge is a fusion of deep-state espionage, science, technology, ...

**The thrilling finale to the New York Times-bestselling Masterminds series from middle grade star author Gordon Korman. Perfect for fans of Rick Riordan and James Patterson.After a serious betrayal from one of their former friends, the clones of Project Osiris are on the run again. Now separated into pairs, Eli and Tori and Amber and Malik are fighting to survive in the real world.Amber and Malik track down the one person they think can help them prove th...

Do you need something? Mac can get it for you. It's what he does—he and his best friend and business manager, Vince. Their methods might sometimes run afoul of the law, or at least the school code of conduct, but if you have a problem, if no one else can help, and if you can pay him, Mac is on your side. His office is located in the East Wing boys' bathroom, fourth stall from the high window. And business is booming.Or at least it was, until one particular Monday. It starts with a ...

Sixteen-year-old star basketball player Luc Ponti wins an important tiebreaker game during the last few seconds of play. He is simultaneously critically injured by a flagrant foul by a player from the opposing team. Luc dies for several minutes but is revived after having a near-death experience (NDE). He inexplicably begins to develop superpowers, which change the course of his life and have a profound impact on the world.

The first book in the action-packed series from New York Times bestselling author Gordon Korman is perfect for young fans of James Patterson and John Grisham.Eli Frieden lives in the most perfect town in the world: Serenity, New Mexico. Honesty and integrity are valued above all else. The thirty kids who live there never lie—they know it’s a short leap from that to the awful problems of other, less fortunate places.Eli has never left Serenity . . ....

Wes' life has been nothing but one tragedy after another since he went to see a certain game at Yankee Stadium, and it can all be traced back to one man: all-star Yankee shortstop Derek Jeter. Now, he must pay.

“Devious, delicious, and gasp-worthy.” (Kathleen Glasgow, New York Times bestselling author of Girl in Pieces)In this genre-defying page-turner from Lygia Day Peñaflor, four teens befriend their favorite novelist, only to find their deepest, darkest secrets in the pages of her next book—with devastating consequences.Miri Tan loved the book Undertow like it was a living being. So when she and her friends went to a ...