Make no mistake whether you have purely local business, or you are aiming for alarger market be it regional or national or even global, you need to considerFacebook ads. No marketing experts will try to twist your arm and say that youhave to absolutely take out Facebook ads. Please understand that as awesomeand as effective as Facebook ads can be, they are not for everybody. This is not apiece of advice that applies across the board.In certain situ...

This eBook is especially prepared for co-founders and any other person whohas an idea with vision to change. This guide will provide you a clear sense ofunderstanding the current startup ecosystem and fundraising for your startupidea based on technology.

In the mid-1960s, India's 'green revolution' saw the embrace of more productive agricultural practices and high yielding variety seeds, bringing the country out of food scarcity. Although lauded as a success of the Cold War fight against hunger, the green revolution has also faced criticisms for causing ecological degradation and socio-economic inequality. This book contextualizes the 'green revolution' to show the contingencies and pitfalls of agrarian transformation. Prakash Kumar unpack...

The Emperor traces the journey of Joseph, a young man from a fractured home who joins the military in search of order and belonging. Confronted by bullying and inner turmoil, he turns to books for refuge, developing a sharp, questioning mind that probes the nature of power, governance, and war. His growing insights compel him to warn his empire of an impending conflict, but his voice is ignored until a catastrophic war breaks out. Amid the chaos, Joseph's strategic brilliance and clarity o...

Prakash Kumar documents the history of agricultural indigo, exploring the effects of nineteenth-century globalisation on this colonial industry. Charting the indigo culture from the early modern period to the twentieth century, Kumar discusses how knowledge of indigo culture thrived among peasant traditions on the Indian subcontinent in the early modern period and was then developed by Caribbean planters and French naturalists who codified this knowledge into widely disseminated texts. Eur...

The text book is written in simple and easily understandable language.This book can be used as a self-study guide for compter science students.I made (Dr.Prakash Kumar)sincere attempts to analyse every important topic completely and put before the reader of this book in the best presentable form.This book is uniquely different from many other books in a number of ways. Some of the unique features of the book are as under:Beginner to advanced apporoac...

In the age of technical modernization, array of new opportunity and potential sources of efficiency for organisations of all sizes emerge but these new technologies have also brought unparalleled threats to economy and populace all over the world. Security measures must be taken to ensure safety and reliability of organizations. Hacking of data and information has become almost a practice in organizations. Therefore it is necessary to understand the features of cyber security. Cyber securi...

The rapid evolution of wireless technology has made people's needs for communication and access to information grows even faster. The fact that anyone can be reached at any time and any place has become extremely convenient, for some it as even become mandatory. The advent of the Internet has made any information easily accessible and we now expect the same on-the-go.Wireless communications have been in constant evolution for the past few years, the best known example being cellula...

The text book is written in simple and easily understandable language.This book can be used as a self-study guide for compter science students.I made (Dr.Prakash Kumar)sincere attempts to analyse every important topic completely and put before the reader of this book in the best presentable form.With its simple style and broad coverage, this book is an essential text for undergraduate,postgraduate science and engineering students. AMIE candidates as well a...

Waste Biomass to Alternative Fuels explores innovative microbial conversion technologies that offer sustainable solutions for energy production from waste biomass, addressing the urgent need for environmentally friendly alternatives to fossil fuels.The world’s increasing population and dependency on available fossil fuels has created a need for environmental sustainability. This need calls for innovative products that offer alternative sus...

This book offers a comprehensive and scientifically grounded exploration of major clinical disorders, dominant models, rehabilitation approaches, and ethical considerations shaping the landscape of mental health and mental illness among older adults. The authors provide unique insights into fundamental issues in geriatric mental health by drawing on extensive clinical practice, research, and policy expertise.As the importance of geriatric mental health continues to grow, this book ...

In today's rapidly evolving, dynamic and complex world, traditional notions of leadership are being challenged. Top-down, hierarchical systems are making the way for more flexible, inclusive, and agile ones. In order to negotiate uncertainty, inspire change, and enable their teams to produce amazing achievements and success, today's world needs a new breed of leaders.The concept of Shadow Leadership emerges as a response to transformation as well as extensions of traditional leader...